As 2020 gets off to a great start 2T Water is already fast-forwarding to the future. The brand has had an explosive last 6 months and is looking to exceed expectations for the remainder of the new year. With sales trending in the the right direction, the southeast beverage brand has several plans to refresh the overall look of the brand starting with it’s company website and new label designs. Many companies typically go through this process every three to four years, however 2T Water has been able to capitalize on its current branding iterations for the past four years. “As we look towards the future we want to hone in on our connection with our consumers and offer a better experience all around said,” Eric Wells, CEO, 2T Water. The company will also add new “merch” items to it’s 2TWater.com site in the spring.
Last year the brand launched in many new markets and already has commitments to expand with even more retailers like Publix and HEB later this year. As its distribution increases so has its velocity of repeat purchases from consumers and retail partners. The top focus will be to attract new customers to the brand through creative marketing techniques and additional product offerings from the brand. 2T Water recently extended it’s reach with the JTM corporation while gaining 323 more independent grocery retailers throughout the southeast. It also has multi-chain partnerships with Ingles Supermarkets, Fitness 1440, AnyTime Fitness, RaceTrac, and the Follett Corporation.
As the industry continues to lean towards low sugar and plant-based beverages the brand has maintained its point of differentiality with biotin as the leading ingredient. Biotin is a water-soluble B-vitamin that helps your body convert food into energy. In addition, biotin is important for the health of your hair, skin, and nails. 2T Biotin Water has 0 sugars and 0 calories it is sweetened with monk fruit and erythritol. The transition to a healthier lifestyle for most Americans involves drinking more water and decreasing your sugar intake. As carbonated soft drink sales decreased for the thirteenth consecutive year, the distance between bottled water and CSDs keeps on widening, experts say. They also predict bottled water will reach 50 gallons per-capita within a few years.
This year is sure to be another step in the right direction for 2T Water. The brand will also increase its staff by 30% to services the anticipated new business during the year. The company recently purchased a significant stake in 6 territorial vending routes that will increase it’s presence in work spaces and office buildings.
2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water®, please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.
As the flowers begin to bloom and the sun starts to shine, 2T Water prepares for its biggest spring and summer seasons. The beverage brand has continued to increase its presence in the southeast while gaining more and more traction. Its latest vendor authorization with the AnyTime Fitness chain will give the company more opportunities to increase the brand’s footprint with 2T Water H2O® and 2T Biotin Water®. The chain has currently over 3,000 locations worldwide. In addition, 2T Water is an approved vendor with other fitness centers like Fitness 19 and Fitness 1440. “We have shown the versatility of our product across multiple channels like convenience stores, nutritional outlets, natural grocery, colleges, fitness centers, spas, salons, restaurants, and vending. We continue to create more opportunities for ourselves which has strengthened the brand and company,” said Eric Wells. This year 2T Water is also growing its portfolio with new products and increasing its distribution in the conventional grocery category.
This spring the company hopes to bolster its “Better Water, Better Health Campaign” in the Atlanta area through non-traditional marketing outlets. The campaign is geared to convince consumers to drink more water and less sugary sodas, juice, and energy drinks. 2T Water has partnered with several local business and marketing firms to help spread the message. “We have noticed that many people who are members of local gyms seem to have a very high sense of what’s healthy and what’s not. These consumers help validate our products and continue to support the brand through repeat purchases,” said Eric.
To date the company has already out paced last years sales by 200% with the busiest months coming this spring, summer, and fall we’re expected to continue this process. 2T Water has continued to focus on steady growth while building each account based on relationships and support. It has maintained a core distribution network that allows the brand to compete against other larger companies and also gauge performance. “Many people would be shocked to learn how well we stack up against other brands in our current stores. As we grow it will become more evident that we have something special and unique,” continued Eric. The brand has now entered its 4th year in a very competitive beverage industry. Its products are on target with the “New Age Beverage” movement targeted at the health conscious customer.
2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It is a health conscious company that focuses mainly on health beverages. Read more information on Biotin Water® here.
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2017 is off to a great start for the 2T Water brand. Based on an increasing demand from retailers and consumers 2T Biotin Water® has found a niche that screams “more.” It’s not too often that young brands see success so quickly in this space especially with little to no help from big industry names. Just recently the Vice President of Operations, Rodney Wells started noticing a significant uptick in company sales in numerous areas. He also saw the same large increase in the company’s online sales during the same time period. Rodney reached out to several of the company’s DSD relationships and asked them to stock more of the product in all flavors and they quickly replied with purchase orders. “In this business when you have momentum on your side you are able to make some demands. This year we will have a larger store presence at some of our key retailers to maximize sales. Customers are registering with our product and biotin is the key ingredient. Our brand is coming off of our best year (2016) and now into the best new year start in the company’s history. We are at the point where the brands Vitamin Water, Smart Water, and Bai were in their early stages. They all had to prove themselves and we are doing that while maintaining our full equity stake. 2T Biotin Water® is made with better ingredients while offering a 0 sugar and 0 calorie proposition. We believe in having good retail partners who want to grow with us. We have stayed consistent with our partners so they know that we are committed,” said Rodney.
The company has used its unique direct business model to acquire accounts. As of 2017 the company wants to devote more resources to market more to colleges and universities. It seems that the 2T Water brand is the “next big thing” for the younger generation aiming to live a healthy lifestyle. The company hopes to leverage its relationship with The Follett Corporation to gain access to over 1,700 campuses throughout the United States. The company also has some big initiatives for 2017 to increase awareness of the brand. It will release a mini series that documents the company’s progression to success titled “The 2T Water Project” airing this year. It will also be partnering with numerous sport teams and fitness experts to lead a health conscious movement with better-for-you beverages.
2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It is a health conscious company that focuses mainly on health beverages. For more information on Biotin Water® please visit us at www.2TWater.com