2T Water continues to make strategic moves in the southeast without showing signs of slowing down. The brand announced today that it will partner with Ingles Supermarkets™ to bring its Biotin Water® beverage to more residents. Ingles Supermarkets™ currently has 208 locations throughout the southeast that will carry 2T Water products beginning Spring 2019.
Founded in 2013, the brand prides itself on creating its own distribution network with key retailers and chain stores. To date, 2T Water has brokered its own placements in over 600 plus stores throughout the southeast, southwest, and midwest since it launched starting with a natural spring water in 2014.
This partnership with Ingles Supermarkets™ will add to the brand’s footprint in some of its key markets (GA, TN, SC, NC, AL, VA). The brand will also debut its new flavor Cucumber-Melon with the Ingles rollout. 2T Biotin Water® delivers a full dose of biotin (300mcg) per bottle with all natural ingredients – without sugar and calories.
“We see this partnership with Ingles Supermarket as a “big deal” for our brand. Ingles has done a great job providing quality products at value prices while keeping that local “hometown” feel. We are excited to increase access to the brand by increasing the number of outlets that carry our products. Since we are Georgia natives, we are particularly excited that the Georgia network of Ingles stores will provide an introduction to the brand for many new customers” said CEO, Eric Wells, 2T Water.
Late last year the brand re-positioned its focus on becoming the premier brand in the southeast region by 2020. 2T Water has used its resources to develop more distribution channels, sampling events, regional partnerships, and target marketing. “I want us to own our back-yard in the premium water category. We have created some of the best products in our segment space and now its time for us to get it to more customers,” continued Eric.
The company is also planning an awareness campaign titled #2TPioneers slated to kick off in May 2019. The campaign will feature talented individuals who are pioneering their field of expertise. Visits are being planned to many of the cities/states that have Ingles Supermarkets™ locations. You can search your state for one of the 208 Ingles Supermarkets here .
2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It is a health conscious company that focuses mainly on health beverages. For more information on Biotin Water® please visit us at www.2TWater.com
2T Water is excited to announce that it has signed a 3 year production deal with Dra Bello co-packing as it gears up for the new year. As the brand continues to gain momentum in the southeast and southwest, it has secured manufacturing for its signature product 2T Biotin Water® Hair, Skin, and Nails. Dra Bello has agreed to produce over 2 million bottles of the proprietary formula during the agreed upon period (2019 – 2021). They will also introduce additional flavors while enhancing packaging specifications for the product. 2T Water has continued to experience growth by offering its products to many independent and franchised retailers. By securing this long-term production deal, the brand will be able to decrease its production costs while increasing volume efficiencies. The brand will continue to operate heavily in Georgia and Texas where it has identified tremendous opportunity for expansion. The brand also has a line-up of extended flavors that will launch over the next few months. “It feels great to have a co-packer that understands our mission and is dedicated to helping us grow our target markets over the next few years. Dra Bello has one of the best teams I have seen in the industry. It was super important for me to find someone that cared about quality just as much as they do in your brand’s success. I’m looking forward to a long lasting partnership.” said Eric Wells, CEO of 2T Water.
The brand is introducing several marketing initiatives for 2019. “There is a strong sense of health & fitness in the atmosphere and we want to help lead the charge in promoting healthy lifestyles. Next year we will begin to partner more with like minded businesses/trainers to make a bigger impact on people’s lives. We have also joined several new community initiatives that will allow more people to be exposed to our products and create engagement with the brand”, Eric said. 2T Water currently has distribution in numerous fitness centers and sponsors free gym memberships at each location to show its commitment to changing lives. The brand will also launch “The 2T Water Challenge” early next year.
DraBello is a private label provider (contract packaging) and contract label manufacturer. Read more about their family owned company at www.drabello.com.
2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water®, please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.
As smaller brands struggle to secure a place in the “water world”, 2T Water has carved out its path in a field full of competitors. The southeast continues to be introduced to this new brand that’s all about delivering "Better Water, Better Health”. 2T Water has remained consistent over the last few years while focusing on building a brand from the ground up employing a strong grassroots approach. The food and beverage industry is one of the toughest businesses to be in due to extreme levels of controlled distribution and lofty fees associated with product entry. However, 2T Water is proving that it is possible to create a space for your business in the industry without overspending or outpacing its growth. The brand has built retail partnerships across many channels including grocery, natural foods, fitness, vending, and convenient stores. Much of this has been accomplished through face-to-face interactions and simple hand-shakes.
The brand has several new distribution outlets coming in 2019. It’s in negotiations with several of its current partners including RaceTrac on expansion into other areas of their footprint. It has out-performed many other waters within the category and it’s currently the top-selling brand in Amy’s Natural Foods enhanced water segment. “We have organically built our brand with our own team and with limited mass marketing. I’m expecting big results when we finally expand our distribution and increase our marketing efforts later this year” shared Eric Wells, CEO - 2T Water.
Currently, the bulk of the brand’s sales is coming from southeast and midwest retailers across all channels with convenient and grocery stores leading the way. It is important to note that the brand has experienced a 63% increase in its fitness center partnerships. Approximately 23% of company sales are done online through its direct shipping option. The company continues to do a great job maximizing product placement in many different channels which showcases its ability to scale in a number of ways. Eric also shared that the brand is planning to have its 2nd private investment round in November 2018 for the upcoming new year.
2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water® please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.