Tag Archives: grocery


2T Water Shows the Power of Sampling in 2020

Sampling is argumentatively the most powerful form of marketing any product  company can do. 2T Water has adopted this practice since 2014 when it first launched the brand. Sampling truly gives current and future consumers the ability to try the products and to make purchase decisions. Although it’s an expensive method of targeting customers, conversions to sales can be as high as 90% making it one of the main marketing strategies for certain markets. With effective sampling, marketers can create brand loyalty and assist in the launch of a product through the word of mouth. Also a properly trained staff can effectively convey the product and brand image: product knowledge to educate the consumer, engage with the consumer to sample product and ensure a pleasant experience and direct consumer to stocked product.

 2T Water has done just that over the last six years growing its brand in the southeast, southwest, and mid-west areas. Now in over 10 states it has managed to keep it’s customer acquisition cost to a minimal with the help of its sampling strategy. The brand has found it very beneficial to have first hand feedback from customers as they try the product for the first time. Customers can deliver on-the-spot reviews on how they like the products or most importantly tell a friend. 2T Water has used this strategy mainly with its Biotin Water® product. The line has four flavors Pomegranate, Lemon Ginger, Mango Peach, and Cucumber Melon which all have clean label ingredients and 0 sugar and 0 calorie propositions. ” Sampling is one of the most powerful forms of marketing. Customers register immediately with the product as soon as they taste it and understand its functionality. 85% of the time it results in a new customer for us,” said Eric Wells, CEO, 2T Water. The brand has continued to use sampling as a way to support sales and garner loyal customers. When companies achieve success in all aspects of in-store marketing, the results have proven time and again to increase sales.  In-store sampling campaigns provide immediate value and have a long-lasting impact on sales compared to other sales promotion techniques.  Using all senses to sample product is truly an unbeatable combination. 

Customers have shown strong conversion rates once sampling 2T Water’s products at local retailers or c-stores to becoming apart of 2T’s monthly membership plan where they enroll at www.2TWater.com. The company has big plans to increase its efforts in sampling this year with some major retail announcements coming first quarter 2020. 

2T Water sampling Biotin Water at Ingles Supermarkets

2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water.   It’s a health conscious company that focuses mainly on health beverages.  For more information on Biotin Water® please visit us at www.2TWater.com or follow @2TWater on InstagramFacebook, and Twitter.



Never underestimate a man with passion and dreams of making it big. The CEO of 2T Water, Eric Wells,  is leading and executing in his own way without big budgets and fancy marketing schemes. The company recently announced more partnerships with retailers throughout the southeast including regional player Ingles Supermarkets. The six years old brand has diligently executed its 3-year plan set back in 2017 of reaching chain grocery shelves and competing with some of the biggest names in the industry. 2T Water is independently owned and currently distributes its own products.   “I’m very involved with every aspect of the business. I’m the type of CEO who still delivers cases myself then walks into any corporate chain and closes a deal directly for my company. I spent 18 years in corporate America. I’m blessed that my background has allowed me to cut out the middle-man in so many ways,” said Eric.   2T Water is now available in over 600 retailers throughout the Southeast, Midwest, Southwest, and Northeast.  Eric has continued to move the brand forward with his business strategy of slow and steady growth. “I was taught to never get ahead of yourself. I want us to be the stealth horse that runs with the pack and shocks the crowd at the finish line,” continued Eric.

The brand recently completed a multi-year contract with a regional sports team to be the official bottled water supplier for four seasons. The brand is also in closing negotiations with a national fitness chain that will give 2T Water more exposure across the U.S. It has several expo events, golf tournaments, and concerts lined up this year to continue creating awareness of Better Water, Better Health! The brand will also begin showcasing its 2T Pioneer Leaders on its website this month. The showcase will focus on local leaders doing extraordinary things that change people’s lives through their dedication and work ethic.

Overall, 2T Water continues to deliver results and attract interest from industry veterans and beverage distributors. The bottled water industry was valued at US $185 billion in 2015 and is expected to reach US $334 billion by 2023, registering a 8.5% CAGR during the forecast period 2019-2023. The segment is expected to account for a share of 78% of overall market revenue by 2022. The flavored water segment is expected to witness rapid growth during the forecast period. 2T Water is making its run at a piece of the pie and based on industry data, there is enough to go around.

2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water®, please visit us at www.2TWater.com or follow @2TWater on InstagramFacebook, and Twitter.


2T Water is Gaining Momentum

As smaller brands struggle to secure a place in the “water world”,  2T Water has carved out its path in a field full of competitors. The southeast continues to be introduced to this new brand that’s all about delivering “Better Water, Better Health”.  2T Water has remained consistent over the last few years while focusing on building a brand from the ground up employing a strong grassroots approach. The food and beverage industry is one of the toughest businesses to be in due to extreme levels of controlled distribution and lofty fees associated with product entry. However,  2T Water is proving that it is possible to create a space for your business in the industry without overspending or outpacing its growth. The brand has built retail partnerships across many channels including grocery, natural foods, fitness, vending, and convenient stores.  Much of this has been accomplished through face-to-face interactions and  simple hand-shakes.

The brand has several new distribution outlets coming in 2019. It’s in negotiations with several of its current partners including RaceTrac on expansion into other areas of their footprint. It has out-performed many other waters within the category and it’s currently the top-selling brand in Amy’s Natural Foods enhanced water segment. “We have organically built our brand with our own team and with limited mass marketing. I’m expecting big results when we finally expand our distribution and increase our marketing efforts later this year” shared Eric Wells, CEO – 2T Water.

Currently, the bulk of the brand’s sales is coming from southeast and midwest retailers across all channels with convenient and grocery stores leading the way. It is important to note that the brand has experienced a 63% increase in its fitness center partnerships. Approximately 23% of company sales are done online through its direct shipping option. The company continues to do a great job maximizing product placement in many different channels which showcases its ability to scale in a number of ways. Eric also shared that the brand is planning to have its 2nd private investment round in November 2018 for the upcoming new year.

2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water.   It’s a health conscious company that focuses mainly on health beverages.  For more information on Biotin Water® please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.