Tag Archives: Ingles


2T Water Charges Forward Increasing Its Presence In 2019

With its recent increase in distribution 2T Water charges forward to gain more market share. The brand can now be found in a host of retail outlets in several different states and also online. Its signature product 2T Biotin Water® has received great reviews from its new partners. The product is now being requested on the west coast and hopes to reach residents by year end. The six year brand has organically grown its distribution network by working with smaller local independent retailers to now filling orders for some of the biggest regional and national players. 

“Our strategy has always been to grow at our own pace. We let the brand decide when its time to make the next move based on its momentum. It’s starting to hit milestones that will take us to another level while getting exposure to new customers and new experiences. We want to have a strong presence on the east coast going into 2020, “said Eric Wells, 2T Water.

 The brand has now negotiated access to over 706 locations through direct sourcing for their products. So far it has still managed to eliminate the “middleman” and make deals directly with its retail players, giving the brand much more leverage for future negotiations.

Over the last three months the brand has seen an 800% increase in volume across all its channels grocery, vending, c-store, fitness centers, vitamin stores, and natural products segment. The increase is largely due to its increased distribution in multiple states which has exposed the brand to newer customers and retailers. The brand also recently extended the 2T Biotin Water® product line with a Cucumber Watermelon flavor, which has won many people over and is currently the top seller in many of its southeast stores. 2T Water has out performed many of its competitors in the local chain stores. The company has focused heavily on in-store promotions and sampling to maximize its ACV output throughout its distribution network. With thirteen states on its location roaster and another twelve scheduled by the end of the year, the scrappy brand has done well for themselves. 

The company is currently shipping to all 50 states through its online website. It also has options to get free samples shipped straight to your door within 3 days. The brand has a larger number of its customers set-up on its monthly subscription plan which allows them to receive their products every month with no reordering. “Our online business has grown significantly over the past year. We have a full team dedicated to filling orders and responding to customer questions. Although we thrive at retail there is a large percentage of consumers who are now conducting 100% of their shopping needs online,” continued Eric.

2T Water truly believes in its motto of “Better Water, Better Health.” It continues to focus on decreasing consumer’s sugar intake by convincing them to drink more water.  A recent Nielsen study showed 77% of surveyed Americans are trying to drink more water as the primary way they actively manage their health and lifestyle. 

They’re also following through at the checkout counter, as their health-focused mindset contributed to a 6% increase in water sales over the past year, pushing total industry sales to more than $16.1 billion. This hits well above the 2.4% growth that the overall beverage category experienced during the year and was led by strong demand for both sparkling and value-added waters.

2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water®, please visit us at www.2TWater.com or follow @2TWater on InstagramFacebook, and Twitter.


2T Water Introduces New Flavor Cucumber-Melon Biotin Water®

Today the creators of the first Biotin Water® introduced a new flavor to its Biotin Water® line-up. Cucumber Melon will join the functional flavored water infused with biotin this month. 2T Water currently has 3 flavors Pomegranate, Mango Peach, and Lemon Ginger. By adding a fourth flavor the company hopes to establish more depth in its portfolio of shelf presence while offering an additional flavor for consumers to enjoy the benefits of Biotin Water®. 2T Biotin Water is the first naturally flavored water beverage infused with 300 mcg of biotin to deliver b7 benefits while promoting healthier hair, skin, and nails.

Cucumber Melon Biotin Water will become available this month in several retail stores and online. The company recently announced its partnership with Ingles Supermarkets in six states beginning later this month. The brand is also in negotiation with multiple travel channel locations (airports and ride sharing partners). “We have always used traditional and non-traditional ways to grow our brand. One of our core advantages is that we are a nimble company that truly offers a better beverage option. You will begin to see us increase our market share rapidly this year, said Eric Wells, Founder and CEO.

2T Water will continue to build the brand through sampling events and adding additional retail outlets. The company continues to see an 87 percent repurchase rate when consumers have more options to try the product. The brand has seen a 223% growth in sales over the previous year. Eric also mentioned that he has a short-term goal of becoming the fastest growing functional beverage brand in the southeast this year. Although, 2T Water has already placed themselves across multiple channels like natural foods, fitness centers, colleges and universities, vending, grocery, and convenience stores, its definitely in a position to reach that goal and so much more.

2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water.   It’s a health conscious company that focuses mainly on health beverages.  For more information on Biotin Water® please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.


2T Biotin Water® Hair, Skin, and Nails Gains Distribution At All Ingles Supermarkets™

2T Water continues to make strategic moves in the southeast without showing signs of slowing down. The brand announced today that it will partner with Ingles Supermarkets™ to bring its Biotin Water® beverage to more residents.  Ingles Supermarkets™ currently has 208 locations throughout the southeast that will carry 2T Water products beginning Spring 2019.

Founded in 2013, the brand prides itself on creating its own distribution network with key retailers and chain stores.  To date, 2T Water has brokered its own placements in over 600 plus stores throughout the southeast, southwest, and midwest since it launched starting with a natural spring water in 2014.

This partnership with Ingles Supermarkets™ will add to the brand’s footprint in some of its key markets (GA, TN, SC, NC, AL, VA).  The brand will also debut its new flavor Cucumber-Melon with the Ingles rollout.  2T Biotin Water® delivers a full dose of biotin (300mcg) per bottle with all natural ingredients – without sugar and calories.

Ingles Supermarket – Cartersville, Ga

“We see this partnership with Ingles Supermarket as a “big deal” for our brand.  Ingles has done a great job providing quality products at value prices while keeping that local “hometown” feel.  We are excited to increase access to the brand by increasing the number of outlets that carry our products.  Since we are Georgia natives, we are particularly excited that the Georgia network of Ingles stores will provide an introduction to the brand for many new customers” said CEO, Eric Wells, 2T Water.

Late last year the brand re-positioned its focus on becoming the premier brand in the southeast region by 2020.  2T Water has used its resources to develop more distribution channels, sampling events, regional partnerships, and target marketing. “I want us to own our back-yard in the premium water category.  We have created some of the best products in our segment space and now its time for us to get it to more customers,” continued Eric.

The company is also planning an awareness campaign titled #2TPioneers slated to kick off in May 2019.  The campaign will feature talented individuals who are pioneering their field of expertise.  Visits are being planned to many of the cities/states that have Ingles Supermarkets™ locations.  You can search your state for one of the 208 Ingles Supermarkets here .

2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water.  It is a health conscious company that focuses mainly on health beverages.  For more information on Biotin Water® please visit us at www.2TWater.com