Revamped and ready for consumption, 2T Water has hit the ground running in 2016! A new look and slightly modified flavor profile has elevated the brand to new heights. Biotin Water® is now boldly positioned on front of the bottle with the slogan B7 promotes healthy hair, skin, and nails. The bottle also has a transparent label adding a more appealing appearance of the liquid content. “We listened to our customers during our first year proving our concept. We made sure to incorporate their recommendations in our revamp process to show our appreciation for the support of our brand,” said Eric Wells, CEO, 2T Water.
The company continues to grow and thrive in a competitive market; recently bringing on fitness center accounts and natural grocery distributors. 2T Water is carving its niche in the flavored water category. The company began shipping the new revamped product with an additional SKU Lemon-Ginger in March. Distributors will be pleased with the changes just in time for Spring.
The company has continued the strategy of building the brand slowly to gain a good foothold in its current regions. By partnering with independent retailers, distributors, and businesses it has been able to create its own distribution network out of thin air without the high expenses that come with the national footprint.
“I have study every young brand in this industry and many of them try to go national before they even control their own region, which for many of them creates cash flow problems. You have to allow time for your brand to mature in the market. My previous corporate experience taught me that slow and steady growth produces consistent results, said Eric.” The CEO uses his management background to make strategic decisions for the young company.
The company’s Biotin Water® product continues to be in strong demand among consumers and retailers. “We know many people have never heard of our products, but when we come in contact with new customers or retailers and tell them we have the first Biotin Water® they are very interested, continued Eric.” As for the consumers who run across the brand, they are definitely responding by pulling the product off the shelf. The company recently reported a 325% sales increase mainly due to the addition of 2T Biotin Water®.
It’s no secret that power house beverage companies like Coke and Pepsi are losing market share with carbonated soft drinks (CSD). CSD’s have been their staple products for years. Most new age companies like 2T Water are in hopes to fill that void some day with “better for you products” and spark some interest from the big guys. Several headlines show smaller companies that position themselves well get recognized by larger players in all industries. The brand has cleverly taking advantage of the market and provided a fully functional product that is good and offers health benefits. It’s very safe to say that today people are very health conscious and looking to change their eating and drinking habits to live a longer healthier life. Water most definitely fits into this “fitness frenzy” environment. Could we be watching the next powerhouse brand build its empire right before our eyes? It remains to be seen.
For more information, visit www.2TWater.com.