Sampling is argumentatively the most powerful form of marketing any product  company can do. 2T Water has adopted this practice since 2014 when it first launched the brand. Sampling truly gives current and future consumers the ability to try the products and to make purchase decisions. Although it’s an expensive method of targeting customers, conversions to sales can be as high as 90% making it one of the main marketing strategies for certain markets. With effective sampling, marketers can create brand loyalty and assist in the launch of a product through the word of mouth. Also a properly trained staff can effectively convey the product and brand image: product knowledge to educate the consumer, engage with the consumer to sample product and ensure a pleasant experience and direct consumer to stocked product.

 2T Water has done just that over the last six years growing its brand in the southeast, southwest, and mid-west areas. Now in over 10 states it has managed to keep it’s customer acquisition cost to a minimal with the help of its sampling strategy. The brand has found it very beneficial to have first hand feedback from customers as they try the product for the first time. Customers can deliver on-the-spot reviews on how they like the products or most importantly tell a friend. 2T Water has used this strategy mainly with its Biotin Water® product. The line has four flavors Pomegranate, Lemon Ginger, Mango Peach, and Cucumber Melon which all have clean label ingredients and 0 sugar and 0 calorie propositions. ” Sampling is one of the most powerful forms of marketing. Customers register immediately with the product as soon as they taste it and understand its functionality. 85% of the time it results in a new customer for us,” said Eric Wells, CEO, 2T Water. The brand has continued to use sampling as a way to support sales and garner loyal customers. When companies achieve success in all aspects of in-store marketing, the results have proven time and again to increase sales.  In-store sampling campaigns provide immediate value and have a long-lasting impact on sales compared to other sales promotion techniques.  Using all senses to sample product is truly an unbeatable combination. 

Customers have shown strong conversion rates once sampling 2T Water’s products at local retailers or c-stores to becoming apart of 2T’s monthly membership plan where they enroll at The company has big plans to increase its efforts in sampling this year with some major retail announcements coming first quarter 2020. 

2T Water sampling Biotin Water at Ingles Supermarkets

2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water.   It’s a health conscious company that focuses mainly on health beverages.  For more information on Biotin Water® please visit us at or follow @2TWater on InstagramFacebook, and Twitter.