Monthly Archives:September 2016

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By2twaternew

2T Water Mastering The Routes To Market

Finding a route to market for your products can be challenging for most business owners especially in a competitive industry like food and beverage.  However, 2T Water has continued to take advantage of lanes that showcase its brand in a major way.  It takes a special skill to pitch and land distribution with key retailers that are accustomed to meetings and calls everyday hearing why someone’s brand is the next big thing.  The truth of the matter is that many brands fail in just one year by lack of route to market execution.

2T Water has found great paths to market for its brand while building lasting relationships in the process.  “You have to support and believe in your product.  Retailers want to do business with people first then the products.  They know the key to longevity is the people behind the brand or product,” said CEO Eric Wells, 2T Water.  The company has built the brand in a strategic way that has major chains scouting the brand and its long-term potential.  The company has already crossed into multiple channels such as natural grocery, fitness centers, C-stores, vending, colleges, and online.  Our pitch has always been to provide better-for-you products to consumers.  We never wanted to wait for a major chain to validate us, customers validate this industry period,” said Eric.

2T Water with Raceway Stores

2T Biotin Water® has given the brand credibility and shown the company’s ability to not only create but manufacturer, distribute, and gain key retail accounts.  This can be very difficult at first for new brands without any industry third-party assistance. “It has been important for us to show our brands value and what we are capable of ourselves.  I can only imagine how great it will be as we continue to expand and work with other professionals in the industry.” continued Eric.

2T Water is approaching the busiest season in the beverage industry with events, sponsorships, promotions, and new products lined up.  It’s sure to maintain a steady increase in brand exposure.  Also with its multiple channels strategy it gives the brand a greater chance of reaching its target audience and allocating its resources to the most effective route.

2T Water with franchise owner

2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It is a health conscious company that focuses mainly on health beverages. For more information on Biotin Water® please visit us at www.2TWater.com.

By2twaternew

2T Biotin Water® Continues its Validation Throughout The Southeast

In a fierce competitive industry 2T Water has met all the requirements for an up and coming beverage brand and continues to gain validation from the industry’s most creditable source, consumers.  Its Biotin Water® product has scrapped its way into hundreds of independent retailers in the Southeast while performing well against other brands in its category.  The company is now in its 4th year with the Biotin Water® product entering its 2nd year in the portfolio and leading the company’s sales volume.

The Biotin Water® formulation has sparked interest by thousands of consumers who take the pill form of the vitamin for hair, skin, and nails.  Online orders have tripled since the first year it was released.  Now coupled with the company’s aggressive grass roots marketing campaign, expectations are high.  2T Water has signed up to attend several different expos and shows in the Southeast to continue bringing awareness to the brand in 2017.  The brand also has its eyes set on some of the larger big box retailers to distribute the product and expand its reach.  “We know this product is something special because real consumers tell us every day.  Not only do they tell us, they also validate our Biotin Water® through repeat purchases, said Eric Wells, 2T Water, CEO.”

The product has 0 sugars and 0 calories and is sweetened with Monk fruit and Stevia.  The product delivers the proper daily dosage of biotin at 300 mcg.  It aims to eliminate the extremely high doses of the pill form that customers use.  “Most customers are unaware of the proper amount of biotin that they should take, but Biotin Water® gives them the benefits and proper hydration all in a tasty beverage.  Customers are really shocked when they see Biotin Water® on our signage and bottles.  Their immediate response is, “Wow, I have to try that”, said Eric.”

2T Water, LLC  is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water.  It is a health conscious company that focuses mainly on health beverages.  For more information on Biotin Water® please visit us at www.2TWater.com.

By2twaternew

2T Water Springs Into Action With Fitness Centers

As the flowers begin to bloom and the sun starts to shine, 2T Water prepares for its biggest spring and summer seasons.  The beverage brand has continued to increase its presence in the southeast while gaining more and more traction.  Its latest vendor authorization with the AnyTime Fitness chain will give the company more opportunities to increase the brand’s footprint with 2T Water H2O® and 2T Biotin Water®.  The chain has currently over 3,000 locations worldwide.  In addition, 2T Water is an approved vendor with other fitness centers like Fitness 19 and Fitness 1440.  “We have shown the versatility of our product across multiple channels like convenience stores, nutritional outlets, natural grocery, colleges, fitness centers, spas, salons, restaurants, and vending.  We continue to create more opportunities for ourselves which has strengthened the brand and company,” said Eric Wells.  This year 2T Water is also growing its portfolio with new products and increasing its distribution in the conventional grocery category.

Eric and Rick at AnyTime Fitness

This spring the company hopes to bolster its “Better Water, Better Health Campaign” in the Atlanta area through non-traditional marketing outlets. The campaign is geared to convince consumers to drink more water and less sugary sodas, juice, and energy drinks.  2T Water has partnered with several local business and marketing firms to help spread the message.  “We have noticed that many people who are members of local gyms seem to have a very high sense of what’s healthy and what’s not.  These consumers help validate our products and continue to support the brand through repeat purchases,” said Eric.

New Vending Machine at Fitness 1440

To date the company has already out paced last years sales by 200% with the busiest months coming this spring, summer, and fall we’re expected to continue this process.  2T Water has continued to focus on steady growth while building each account based on relationships and support.  It has maintained a core distribution network that allows the brand to compete against other larger companies and also gauge performance.  “Many people would be shocked to learn how well we stack up against other brands in our current stores.  As we grow it will become more evident that we have something special and unique,” continued Eric.  The brand has now entered its 4th year in a very competitive beverage industry.  Its products are on target with the “New Age Beverage” movement targeted at the health conscious customer.

Partners at Fitness 19

2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water.  It is a health conscious company that focuses mainly on health beverages.  Read more information on Biotin Water® here.

VISIT OUR ONLINE STORE TODAY AND SAVE 15%.  ENTER CODE DRINKWATER AT CHECKOUT.

 

By2twaternew

2T Biotin Water® Meeting Supply and Demand in 2017

2017 is off to a great start for the 2T Water brand.  Based on an increasing demand from retailers and consumers 2T Biotin Water® has found a niche that screams “more.”  It’s not too often that young brands see success so quickly in this space especially with little to no help from big industry names.  Just recently the Vice President of Operations, Rodney Wells started noticing a significant uptick in company sales in numerous areas.  He also saw the same large increase in the company’s online sales during the same time period. Rodney reached out to several of the company’s DSD relationships and asked them to stock more of the product in all flavors and they quickly replied with purchase orders.  “In this business when you have momentum on your side you are able to make some demands.  This year we will have a larger store presence at some of our key retailers to maximize sales.  Customers are registering with our product and biotin is the key ingredient.  Our brand is coming off of our best year (2016) and now into the best new year start in the company’s history.  We are at the point where the brands Vitamin Water, Smart Water, and Bai were in their early stages.  They all had to prove themselves and we are doing that while maintaining our full equity stake.  2T Biotin Water® is made with better ingredients while offering a 0 sugar and 0 calorie proposition.  We believe in having good retail partners who want to grow with us.  We have stayed consistent with our partners so they know that we are committed,” said Rodney.

Biotin Water End Cap Display in Natural Grocery

The company has used its unique direct business model to acquire accounts.  As of 2017 the company wants to devote more resources to market more to colleges and universities.  It seems that the 2T Water brand is the “next big thing” for the younger generation aiming to live a healthy lifestyle.   The company hopes to leverage its relationship with The Follett Corporation to gain access to over 1,700 campuses throughout the United States.  The company also has some big initiatives for 2017 to increase awareness of the brand.  It will release a mini series that documents the company’s progression to success titled “The 2T Water Project” airing this year.  It will also be partnering with numerous sport teams and fitness experts to lead a health conscious movement with better-for-you beverages.

2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water.  It is a health conscious company that focuses mainly on health beverages.  For more information on Biotin Water® please visit us at www.2TWater.com

By2twaternew

2T Water Adds Wholesale Food Outlets, Nutrition Depot, and Nam Dae Mun Chain

In preparing for the New Year, 2T Water has bolstered 3 new chain authorizations in the southeast.  The company has continued to grow its brand through DSD channels while using social media as a primary marketing tool.  The brand has gained recognition through its strong ability to partner with independent retailers while delivering exclusive products that meet the demands of health conscious consumers.  Earlier this month the company announced a 2TEA® proprietary formula for 2017.  2T Water has seen a 100% growth in sales each year since 2014 when Biotin Water® was launched.  The steady increase in accounts has allowed its distribution network to blossom while maintaining its direct supplier status.

The company recently partnered with IGA.  The Independent Grocers Alliance (IGA) was founded in 1926, bringing together independent grocers across the United States to ensure that the trusted, family-owned local grocery store remained strong in the face of growing chain competition.  “We are excited to work with IGA and their network.  This is great for our brand and it shows that we are fully committed to offering better for you beverages to everyone.  IGA has built a successful enterprise based on providing quality products at value prices.  It will instantly strengthen our distribution channel in the southeast while providing customers with healthier beverage options.  We continue to grow at a rapid pace throughout the southeast with more partnerships on the way” said CEO, Eric Wells, 2T Water.

Nam Dae Mun Farmers Market is a retail & wholesale international food company.  They offer an incredible selection of exotic foods that you simply won’t find in traditional markets.  Its goal is to enrich the lifestyles of the communities they serve, including many diverse ethnic families, by offering a wide variety of international foods, general merchandise and household items sourced from around the world.  2T Water will hit their shelves first quarter of 2017.

Nutrition Depot

2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water.  It is a health conscious company that focuses mainly on health beverages.  For more information on Biotin Water® please visit us at www.2TWater.com

By2twaternew

2T Biotin Water® Continues Its Success With Good Nutrition™

Just a few months ago Biotin Water® made its way into all Good Nutrition™ stores in the metro Atlanta area.  To date it has shown a strong performance in the local chain.  Biotin Water® was recently added to the new Gainesville location.  “We are super excited about our early success with Good Nutrition™ we are now creating marketing campaigns to increase brand awareness and  market penetration through the partnership”, said Eric Wells, 2T Water.  They are strategically located in great areas where consumers are actively seeking “better for you products” and we want to deliver on those demands,” continued Eric.

2T Water has continued to tackle the southeast market with its products through independent distributors and social media marketing.  The company has a lean sales force that targets certain retailers who currently lack healthy beverages. ” I am very surprised at the limited number of healthy beverage options available at most retailers.  Most people are used to seeing the same old beverages on the shelves and we are trying to add a different proposition for customers.  Many of them will make the right choice if the option is there, said Eric.

Biotin Water 2T

Good Nutrition – Gainesville, GA

Good Nutrition™ is here to provide you with the finest quality fresh, natural, organic and whole foods, nutritional products, and health information in a fun comfortable clean, safe environment. Make us your doorway to total health—twenty-four hours a day, seven days a week all year-long!  www.goodnutritionweb.com

2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water.  It is a health conscious company that focuses mainly on health beverages.  For more information on Biotin Water® please visit us at www.2TWater.com

By2twaternew

2T Water Will Develop Its First Line of “2Tea®” With Biotin In 2017


2T Water, LLC announced today that it will begin development of its all-natural 2Tea® with biotin.  The independently distributed company continues to grow its beverage portfolio utilizing its key ingredient of biotin. Biotin has been linked to healthy hair, skin, and nail growth.  Founder and CEO, Eric Wells said “We are the first company to really take the B-7 vitamin to new levels and maximize its delivery options. I’ve always felt that biotin is one of the most overlooked B-vitamins that is packed with super benefits.”  2T Water currently has its proprietary line of Biotin Water® that was launched in 2014 and is sold in many different distribution channels throughout the southeast.  The product is formulated with 0 sugar and sweetened with Stevia and Erythritol.

The 2Tea® line will also focus on the health conscious consumer. “We want a tea drink that people can feel good about drinking while offering great benefits, said Eric.”  The company has started its initial research on the appropriate delivery size of the drink and the flavor profiles.  2T Water, LLC hopes to deliver the finished product later in 2017.  The young company is also exploring sparkling water drinks with biotin.  Eric shared that his continued study of market trends shows that the tea and coffee category is showing strong long-term promise. “We are a new age beverage company which means we will continue to deliver new and better-for-you-products, said Eric.”

CEO and Founder Eric Wells with CoPacker

CEO and Founder Eric Wells with Co-Packer Manager

Tea is a delicious beverage that can cool you down in the hot summer months and warm you up in the winter.  However different processing methods give tea leaves from the same plant their own distinct color and flavor.  The company hopes to capture the many health benefits of the ancient old plant based-leaf while attaching their signature sweetener blend.  The Oolong, Black, Green, White, Chamomile, and Echinacea teas gives them several varieties to choose from with different benefits attached to each one.  2T Water will utilize a co-packer initially to help mix and bottle its new proprietary formula.  Eric indicated that the processing method of the plant makes all the difference with tea beverages and it is the key to a great distinct taste.  “We want to take our time and get it right!  There are several other tea drinks out there, so we have to bring something different to the table; and we will, said Eric.”

2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water.  It is a health conscious company that focuses mainly on health beverages.  For more information on Biotin Water® please visit us at www.2TWater.com

Biotin Water Product

Biotin Water Product

2T Spring Water Product

2T Spring Water Product

 

 

By2twaternew

2T Water Seeks To Capitalize On Growth Opportunities

This October marks the 4th year for 2T Water, LLC.  The company continues to see growth in several different channels with its products while gaining new accounts.  In 2014 the company produced the first Biotin Water® which is when things begin to take off for the young company.  Now it’s products reach across gyms, universities, natural grocery, convenient stores, and health stores.

“ We are now in a position where retailers  take us seriously.  We have built our brand on sheer hard work and persistency.  We have been fighting for our opportunities ever since we started.  Here we stand 4 years later seeking to close our first national distribution deal” said CEO, Eric Wells.

2T Biotin Water2T Water has used traditional outlets like social media, events, and partnerships to increase its awareness.  In 2017, the brand will seek to invest in more product development and different flavor profiles.  The company also seeks to expand its partnership with the Follett Corporation.  A deal struck earlier this year allowing the company to take advantage of over 1700 colleges and universities campus bookstore outlets.

“ We believe in our non-traditional growth strategy and will hold firm to keep our brand in-play in areas that we have the advantage, continued  Eric.”  He also shared that 2T Water is also exploring partnerships with regional vending services and looking to increase “Better-For You” beverage options.2T Biotin Water

Since the launch of the companies first proprietary product Biotin Water® sales of its premium spring water has also increased significantly.  The 2T Natural Spring Water has a PH of 7.2 which is slightly alkaline.  Over the last few months alkaline waters have seen an increase in sales across the industry allowing the company to capitalize on some of the media publicity.

2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water.  It is a health conscious company that focuses mainly on health beverages.  For more information on Biotin Water® please visit us at www.2TWater.com

By2twaternew

2T Water and Fitness 1440 Make The Perfect Match

It’s not very often that business partnerships workout for both parties.  However when two common brands with one common idea come together, it can yield great results.  Fitness 1440 is a health club geared towards helping spur one another on to achieve goals.  Less than a year ago the growing franchise opened a location in Marietta, Georgia.  It’s goal is to change the lives of the local community there through fitness and a healthier lifestyle which aligns with the mission of the 2T Water brand.

2T Water is a new age beverage company that focuses on offering “better for you products”.   “When I first walked into the gym I immediately looked at the cooler which was almost depleted,  said Eric Wells, CEO, 2T Water.  I immediately asked the receptionist at the front desk for the owner.  He and I met for about 30 minutes and the rest is history.  We are now good friends and his customers love our products.  By the third month, we became the exclusive beverage vendor for the gym.  Many of the club members continue to purchase cases from our website for their personal stash at home.”

2T Water has excelled at partnering with independent business owners who share the same mission and are looking to establish good solid business relationships. “We always look for the perfect match when partnering with retailers, said Eric.  If the need is there, we want to collaborate and be part of the solution and provide excellent service.  This is the blueprint to our success!” Fitness 1440 has continued to grow and take on several new members while increasing 2T Water’s brand exposure.  2T Water also partners with Fitness 1440 on monthly giveaways and membership contests.  Both brands seem to understand the importance of keeping customers happy together while provide great products and services to promote a healthier lifestyle.2T Water Biotin

The Fitness 1440 gym recently went through a large remodeling that now offers more space and better state-of-the-art equipment. “As Fitness 1440 continues to grow, so will we through our valued partnership and ability to meet each others expectations,” said Eric.

2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water.  It is a health conscious company that focuses mainly on health beverages.  For more information on Biotin Water® please visit us at www.2TWater.com

By2twaternew

Biotin Water® Finds Success in Natural Grocery

Since March, 2T Water has continued to see success in natural grocery with its exclusive product Biotin Water®. Earlier this year, the company started entering more channels to increase sales and exposure of the brand. To date, 2T Water is sold in a variety of channels from convenient stores, fitness centers, universities, vitamin stores, smoothies shops, salons, and natural grocery.

Biotin Water “Amy’s Natural Foods has carried our products since the beginning of the year. They have been a very important part of our success,” said Eric Wells, CEO, 2T Water. The company is now authorized in 3 other natural grocery stores within the Atlanta area.

2T Water now also has distribution in Sandy Springs, Roswell, Norcross, Marietta, Woodstock, Johns Creek , Gainesville, and Atlanta through Good Nutrition. It is currently preparing for the yearly NACS show in September to increase distribution throughout the Southeast. Now in its 14th year, NACS is targeted to convenience store owners and operators in the Southeast. It is the perfect outlet for supplies to the c-store industry to display their products and demonstrate their services. 2T Water now has over 80 locations in the Atlanta area that carry it’s products. You can find all locations on the company’s website.

2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water.  It is a health conscious company that focuses mainly on health beverages.  For more information on Biotin Water® please visit us at www.2TWater.com

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