2T Water Looks Towards The Future 2020
As 2020 gets off to a great start 2T Water is already fast-forwarding to the future. The brand has had an explosive last 6 months and is looking to exceed expectations for the remainder of the new year. With sales trending in the the right direction, the southeast beverage brand has several plans to refresh the overall look of the brand starting with it’s company website and new label designs. Many companies typically go through this process every three to four years, however 2T Water has been able to capitalize on its current branding iterations for the past four years. “As we look towards the future we want to hone in on our connection with our consumers and offer a better experience all around said,” Eric Wells, CEO, 2T Water. The company will also add new “merch” items to it’s 2TWater.com site in the spring.
Last year the brand launched in many new markets and already has commitments to expand with even more retailers like Publix and HEB later this year. As its distribution increases so has its velocity of repeat purchases from consumers and retail partners. The top focus will be to attract new customers to the brand through creative marketing techniques and additional product offerings from the brand. 2T Water recently extended it’s reach with the JTM corporation while gaining 323 more independent grocery retailers throughout the southeast. It also has multi-chain partnerships with Ingles Supermarkets, Fitness 1440, AnyTime Fitness, RaceTrac, and the Follett Corporation.
As the industry continues to lean towards low sugar and plant-based beverages the brand has maintained its point of differentiality with biotin as the leading ingredient. Biotin is a water-soluble B-vitamin that helps your body convert food into energy. In addition, biotin is important for the health of your hair, skin, and nails. 2T Biotin Water has 0 sugars and 0 calories it is sweetened with monk fruit and erythritol. The transition to a healthier lifestyle for most Americans involves drinking more water and decreasing your sugar intake. As carbonated soft drink sales decreased for the thirteenth consecutive year, the distance between bottled water and CSDs keeps on widening, experts say. They also predict bottled water will reach 50 gallons per-capita within a few years.
This year is sure to be another step in the right direction for 2T Water. The brand will also increase its staff by 30% to services the anticipated new business during the year. The company recently purchased a significant stake in 6 territorial vending routes that will increase it’s presence in work spaces and office buildings.
2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water®, please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.
2T Water Shows the Power of Sampling in 2020
Sampling is argumentatively the most powerful form of marketing any product company can do. 2T Water has adopted this practice since 2014 when it first launched the brand. Sampling truly gives current and future consumers the ability to try the products and to make purchase decisions. Although it’s an expensive method of targeting customers, conversions to sales can be as high as 90% making it one of the main marketing strategies for certain markets. With effective sampling, marketers can create brand loyalty and assist in the launch of a product through the word of mouth. Also a properly trained staff can effectively convey the product and brand image: product knowledge to educate the consumer, engage with the consumer to sample product and ensure a pleasant experience and direct consumer to stocked product.
2T Water has done just that over the last six years growing its brand in the southeast, southwest, and mid-west areas. Now in over 10 states it has managed to keep it’s customer acquisition cost to a minimal with the help of its sampling strategy. The brand has found it very beneficial to have first hand feedback from customers as they try the product for the first time. Customers can deliver on-the-spot reviews on how they like the products or most importantly tell a friend. 2T Water has used this strategy mainly with its Biotin Water® product. The line has four flavors Pomegranate, Lemon Ginger, Mango Peach, and Cucumber Melon which all have clean label ingredients and 0 sugar and 0 calorie propositions. ” Sampling is one of the most powerful forms of marketing. Customers register immediately with the product as soon as they taste it and understand its functionality. 85% of the time it results in a new customer for us,” said Eric Wells, CEO, 2T Water. The brand has continued to use sampling as a way to support sales and garner loyal customers. When companies achieve success in all aspects of in-store marketing, the results have proven time and again to increase sales. In-store sampling campaigns provide immediate value and have a long-lasting impact on sales compared to other sales promotion techniques. Using all senses to sample product is truly an unbeatable combination.
Customers have shown strong conversion rates once sampling 2T Water’s products at local retailers or c-stores to becoming apart of 2T’s monthly membership plan where they enroll at www.2TWater.com. The company has big plans to increase its efforts in sampling this year with some major retail announcements coming first quarter 2020.
2T Water sampling Biotin Water at Ingles Supermarkets
2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water® please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.
2T Water Charges Forward Increasing Its Presence In 2019
With its recent increase in distribution 2T Water charges forward to gain more market share. The brand can now be found in a host of retail outlets in several different states and also online. Its signature product 2T Biotin Water® has received great reviews from its new partners. The product is now being requested on the west coast and hopes to reach residents by year end. The six year brand has organically grown its distribution network by working with smaller local independent retailers to now filling orders for some of the biggest regional and national players.
“Our strategy has always been to grow at our own pace. We let the brand decide when its time to make the next move based on its momentum. It’s starting to hit milestones that will take us to another level while getting exposure to new customers and new experiences. We want to have a strong presence on the east coast going into 2020, “said Eric Wells, 2T Water.
The brand has now negotiated access to over 706 locations through direct sourcing for their products. So far it has still managed to eliminate the “middleman” and make deals directly with its retail players, giving the brand much more leverage for future negotiations.
Over the last three months the brand has seen an 800% increase in volume across all its channels grocery, vending, c-store, fitness centers, vitamin stores, and natural products segment. The increase is largely due to its increased distribution in multiple states which has exposed the brand to newer customers and retailers. The brand also recently extended the 2T Biotin Water® product line with a Cucumber Watermelon flavor, which has won many people over and is currently the top seller in many of its southeast stores. 2T Water has out performed many of its competitors in the local chain stores. The company has focused heavily on in-store promotions and sampling to maximize its ACV output throughout its distribution network. With thirteen states on its location roaster and another twelve scheduled by the end of the year, the scrappy brand has done well for themselves.
The company is currently shipping to all 50 states through its online website. It also has options to get free samples shipped straight to your door within 3 days. The brand has a larger number of its customers set-up on its monthly subscription plan which allows them to receive their products every month with no reordering. “Our online business has grown significantly over the past year. We have a full team dedicated to filling orders and responding to customer questions. Although we thrive at retail there is a large percentage of consumers who are now conducting 100% of their shopping needs online,” continued Eric.
2T Water truly believes in its motto of “Better Water, Better Health.” It continues to focus on decreasing consumer’s sugar intake by convincing them to drink more water. A recent Nielsen study showed 77% of surveyed Americans are trying to drink more water as the primary way they actively manage their health and lifestyle.
They’re also following through at the checkout counter, as their health-focused mindset contributed to a 6% increase in water sales over the past year, pushing total industry sales to more than $16.1 billion. This hits well above the 2.4% growth that the overall beverage category experienced during the year and was led by strong demand for both sparkling and value-added waters.
2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water®, please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.
2T WATER- HOW MUCH WATER YOU GOT? “A LOT”
Never underestimate a man with passion and dreams of making it big. The CEO of 2T Water, Eric Wells, is leading and executing in his own way without big budgets and fancy marketing schemes. The company recently announced more partnerships with retailers throughout the southeast including regional player Ingles Supermarkets. The six years old brand has diligently executed its 3-year plan set back in 2017 of reaching chain grocery shelves and competing with some of the biggest names in the industry. 2T Water is independently owned and currently distributes its own products. “I’m very involved with every aspect of the business. I’m the type of CEO who still delivers cases myself then walks into any corporate chain and closes a deal directly for my company. I spent 18 years in corporate America. I’m blessed that my background has allowed me to cut out the middle-man in so many ways,” said Eric. 2T Water is now available in over 600 retailers throughout the Southeast, Midwest, Southwest, and Northeast. Eric has continued to move the brand forward with his business strategy of slow and steady growth. “I was taught to never get ahead of yourself. I want us to be the stealth horse that runs with the pack and shocks the crowd at the finish line,” continued Eric.
The brand recently completed a multi-year contract with a regional sports team to be the official bottled water supplier for four seasons. The brand is also in closing negotiations with a national fitness chain that will give 2T Water more exposure across the U.S. It has several expo events, golf tournaments, and concerts lined up this year to continue creating awareness of Better Water, Better Health! The brand will also begin showcasing its 2T Pioneer Leaders on its website this month. The showcase will focus on local leaders doing extraordinary things that change people’s lives through their dedication and work ethic.
Overall, 2T Water continues to deliver results and attract interest from industry veterans and beverage distributors. The bottled water industry was valued at US $185 billion in 2015 and is expected to reach US $334 billion by 2023, registering a 8.5% CAGR during the forecast period 2019-2023. The segment is expected to account for a share of 78% of overall market revenue by 2022. The flavored water segment is expected to witness rapid growth during the forecast period. 2T Water is making its run at a piece of the pie and based on industry data, there is enough to go around.
2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water®, please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.
2T Water Introduces New Flavor Cucumber-Melon Biotin Water®
Today the creators of the first Biotin Water® introduced a new flavor to its Biotin Water® line-up. Cucumber Melon will join the functional flavored water infused with biotin this month. 2T Water currently has 3 flavors Pomegranate, Mango Peach, and Lemon Ginger. By adding a fourth flavor the company hopes to establish more depth in its portfolio of shelf presence while offering an additional flavor for consumers to enjoy the benefits of Biotin Water®. 2T Biotin Water is the first naturally flavored water beverage infused with 300 mcg of biotin to deliver b7 benefits while promoting healthier hair, skin, and nails.
Cucumber Melon Biotin Water will become available this month in several retail stores and online. The company recently announced its partnership with Ingles Supermarkets in six states beginning later this month. The brand is also in negotiation with multiple travel channel locations (airports and ride sharing partners). “We have always used traditional and non-traditional ways to grow our brand. One of our core advantages is that we are a nimble company that truly offers a better beverage option. You will begin to see us increase our market share rapidly this year, said Eric Wells, Founder and CEO.
2T Water will continue to build the brand through sampling events and adding additional retail outlets. The company continues to see an 87 percent repurchase rate when consumers have more options to try the product. The brand has seen a 223% growth in sales over the previous year. Eric also mentioned that he has a short-term goal of becoming the fastest growing functional beverage brand in the southeast this year. Although, 2T Water has already placed themselves across multiple channels like natural foods, fitness centers, colleges and universities, vending, grocery, and convenience stores, its definitely in a position to reach that goal and so much more.
2T Biotin Water® Hair, Skin, and Nails Gains Distribution At All Ingles Supermarkets™
2T Water continues to make strategic moves in the southeast without showing signs of slowing down. The brand announced today that it will partner with Ingles Supermarkets™ to bring its Biotin Water® beverage to more residents. Ingles Supermarkets™ currently has 208 locations throughout the southeast that will carry 2T Water products beginning Spring 2019.
Founded in 2013, the brand prides itself on creating its own distribution network with key retailers and chain stores. To date, 2T Water has brokered its own placements in over 600 plus stores throughout the southeast, southwest, and midwest since it launched starting with a natural spring water in 2014.
This partnership with Ingles Supermarkets™ will add to the brand’s footprint in some of its key markets (GA, TN, SC, NC, AL, VA). The brand will also debut its new flavor Cucumber-Melon with the Ingles rollout. 2T Biotin Water® delivers a full dose of biotin (300mcg) per bottle with all natural ingredients – without sugar and calories.
Ingles Supermarket – Cartersville, Ga
“We see this partnership with Ingles Supermarket as a “big deal” for our brand. Ingles has done a great job providing quality products at value prices while keeping that local “hometown” feel. We are excited to increase access to the brand by increasing the number of outlets that carry our products. Since we are Georgia natives, we are particularly excited that the Georgia network of Ingles stores will provide an introduction to the brand for many new customers” said CEO, Eric Wells, 2T Water.
Late last year the brand re-positioned its focus on becoming the premier brand in the southeast region by 2020. 2T Water has used its resources to develop more distribution channels, sampling events, regional partnerships, and target marketing. “I want us to own our back-yard in the premium water category. We have created some of the best products in our segment space and now its time for us to get it to more customers,” continued Eric.
The company is also planning an awareness campaign titled #2TPioneers slated to kick off in May 2019. The campaign will feature talented individuals who are pioneering their field of expertise. Visits are being planned to many of the cities/states that have Ingles Supermarkets™ locations. You can search your state for one of the 208 Ingles Supermarkets here .
2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It is a health conscious company that focuses mainly on health beverages. For more information on Biotin Water® please visit us at www.2TWater.com
2T Water Inks 3-Year Deal with Dra Bello Co-Packing
2T Water is excited to announce that it has signed a 3 year production deal with Dra Bello co-packing as it gears up for the new year. As the brand continues to gain momentum in the southeast and southwest, it has secured manufacturing for its signature product 2T Biotin Water® Hair, Skin, and Nails. Dra Bello has agreed to produce over 2 million bottles of the proprietary formula during the agreed upon period (2019 – 2021). They will also introduce additional flavors while enhancing packaging specifications for the product. 2T Water has continued to experience growth by offering its products to many independent and franchised retailers. By securing this long-term production deal, the brand will be able to decrease its production costs while increasing volume efficiencies. The brand will continue to operate heavily in Georgia and Texas where it has identified tremendous opportunity for expansion. The brand also has a line-up of extended flavors that will launch over the next few months. “It feels great to have a co-packer that understands our mission and is dedicated to helping us grow our target markets over the next few years. Dra Bello has one of the best teams I have seen in the industry. It was super important for me to find someone that cared about quality just as much as they do in your brand’s success. I’m looking forward to a long lasting partnership.” said Eric Wells, CEO of 2T Water.
The brand is introducing several marketing initiatives for 2019. “There is a strong sense of health & fitness in the atmosphere and we want to help lead the charge in promoting healthy lifestyles. Next year we will begin to partner more with like minded businesses/trainers to make a bigger impact on people’s lives. We have also joined several new community initiatives that will allow more people to be exposed to our products and create engagement with the brand”, Eric said. 2T Water currently has distribution in numerous fitness centers and sponsors free gym memberships at each location to show its commitment to changing lives. The brand will also launch “The 2T Water Challenge” early next year.
DraBello is a private label provider (contract packaging) and contract label manufacturer. Read more about their family owned company at www.drabello.com.
2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water®, please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.
2T Water is Gaining Momentum
As smaller brands struggle to secure a place in the “water world”, 2T Water has carved out its path in a field full of competitors. The southeast continues to be introduced to this new brand that’s all about delivering “Better Water, Better Health”. 2T Water has remained consistent over the last few years while focusing on building a brand from the ground up employing a strong grassroots approach. The food and beverage industry is one of the toughest businesses to be in due to extreme levels of controlled distribution and lofty fees associated with product entry. However, 2T Water is proving that it is possible to create a space for your business in the industry without overspending or outpacing its growth. The brand has built retail partnerships across many channels including grocery, natural foods, fitness, vending, and convenient stores. Much of this has been accomplished through face-to-face interactions and simple hand-shakes.
The brand has several new distribution outlets coming in 2019. It’s in negotiations with several of its current partners including RaceTrac on expansion into other areas of their footprint. It has out-performed many other waters within the category and it’s currently the top-selling brand in Amy’s Natural Foods enhanced water segment. “We have organically built our brand with our own team and with limited mass marketing. I’m expecting big results when we finally expand our distribution and increase our marketing efforts later this year” shared Eric Wells, CEO – 2T Water.
Currently, the bulk of the brand’s sales is coming from southeast and midwest retailers across all channels with convenient and grocery stores leading the way. It is important to note that the brand has experienced a 63% increase in its fitness center partnerships. Approximately 23% of company sales are done online through its direct shipping option. The company continues to do a great job maximizing product placement in many different channels which showcases its ability to scale in a number of ways. Eric also shared that the brand is planning to have its 2nd private investment round in November 2018 for the upcoming new year.
2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water® please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.
2T Water Sends Sales Clerks on “Summer Getaway” As Reward
2T Water announced the winners of its first quarter sales contest this month. In an effort to reward its retail partners, the company ran a sales contest for the first quarter of 2018. The validation period was from January 1st – April 1st. The lucky winners will be traveling to Chicago, IL this summer for a weekend of relaxation compliments of 2T Water. “We want to show appreciation to all of our retailers as they are a key part to our success. We have more incentive programs planned for later this year for all of our distributors. When our partners support our vision, it definitely builds excitement as well as exposes our brand to more customers,” said Eric Wells, CEO, 2T Water.
2T Water is entering its fifth year in the beverage industry. This year the brand will be introducing new products to the market while continuing its focusing on “better-for-you” beverages. The company is now developing a protein shake drink that will be added to the portfolio later this year. It has confirmed authorizations with chain retailers and grocery channels that will carry all 2T Water products. “This year will be our transition year. We are revamping our product line-up to expand our consumer base and broaden our distribution reach. Our retail partners are on board with the vision, so we want to have a solid offering that delivers and meets expectations,” continued Eric.
2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water® please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.
2T Water Sponsors the 2018 Mayor’s Ball for Master’s Week
2T Water was one of the prime sponsors of the Mayor’s Ball in Augusta, GA to kick off the Masters Golf Tournament 2018. The makers of the first Biotin Water® joined several other brands to deliver a great event. The event featured NFL players, R&B Singers, Rock & Roll Bands, and many more. Master’s week is known to be the one week that belongs to Augusta, GA and the home of the Augusta National Golf Course, attracting celebrities of all kind far and wide. 2T Water announced earlier this year that it wants to become the “new-age beverage brand” of the southeast within the next 3 years. It has strategically partnered with an outside marketing company to help accomplish the short-term goal.
Maybe you’ve heard of them or maybe you haven’t, but 2T Water is definitely a company to watch. The tenacious brand has some upcoming partnerships that will bring its beverage products to more southeast residents. In a highly health conscious environment, 2T Water has been able to grow its customer base in the southeast while creating a solid distribution network for their products. Market data has shown that the south seems to have a lot of playing room for growth with with natural products. 2T Water hopes to carve out a nice share of the market with its upcoming revamped products and partnerships. “You also have to know when to pivot with the market and keep delivering products that matter to your customer’s healthy lifestyles. This year we are positioning our brand for the future with bigger and stronger partnerships, said Eric Wells, CEO.”
2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water® please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.