2T WATER- HOW MUCH WATER YOU GOT? “A LOT”
Never underestimate a man with passion and dreams of making it big. The CEO of 2T Water, Eric Wells, is leading and executing in his own way without big budgets and fancy marketing schemes. The company recently announced more partnerships with retailers throughout the southeast including regional player Ingles Supermarkets. The six years old brand has diligently executed its 3-year plan set back in 2017 of reaching chain grocery shelves and competing with some of the biggest names in the industry. 2T Water is independently owned and currently distributes its own products. “I’m very involved with every aspect of the business. I’m the type of CEO who still delivers cases myself then walks into any corporate chain and closes a deal directly for my company. I spent 18 years in corporate America. I’m blessed that my background has allowed me to cut out the middle-man in so many ways,” said Eric. 2T Water is now available in over 600 retailers throughout the Southeast, Midwest, Southwest, and Northeast. Eric has continued to move the brand forward with his business strategy of slow and steady growth. “I was taught to never get ahead of yourself. I want us to be the stealth horse that runs with the pack and shocks the crowd at the finish line,” continued Eric.
The brand recently completed a multi-year contract with a regional sports team to be the official bottled water supplier for four seasons. The brand is also in closing negotiations with a national fitness chain that will give 2T Water more exposure across the U.S. It has several expo events, golf tournaments, and concerts lined up this year to continue creating awareness of Better Water, Better Health! The brand will also begin showcasing its 2T Pioneer Leaders on its website this month. The showcase will focus on local leaders doing extraordinary things that change people’s lives through their dedication and work ethic.
Overall, 2T Water continues to deliver results and attract interest from industry veterans and beverage distributors. The bottled water industry was valued at US $185 billion in 2015 and is expected to reach US $334 billion by 2023, registering a 8.5% CAGR during the forecast period 2019-2023. The segment is expected to account for a share of 78% of overall market revenue by 2022. The flavored water segment is expected to witness rapid growth during the forecast period. 2T Water is making its run at a piece of the pie and based on industry data, there is enough to go around.
2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water®, please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.
2T Water Introduces New Flavor Cucumber-Melon Biotin Water®
Today the creators of the first Biotin Water® introduced a new flavor to its Biotin Water® line-up. Cucumber Melon will join the functional flavored water infused with biotin this month. 2T Water currently has 3 flavors Pomegranate, Mango Peach, and Lemon Ginger. By adding a fourth flavor the company hopes to establish more depth in its portfolio of shelf presence while offering an additional flavor for consumers to enjoy the benefits of Biotin Water®. 2T Biotin Water is the first naturally flavored water beverage infused with 300 mcg of biotin to deliver b7 benefits while promoting healthier hair, skin, and nails.
Cucumber Melon Biotin Water will become available this month in several retail stores and online. The company recently announced its partnership with Ingles Supermarkets in six states beginning later this month. The brand is also in negotiation with multiple travel channel locations (airports and ride sharing partners). “We have always used traditional and non-traditional ways to grow our brand. One of our core advantages is that we are a nimble company that truly offers a better beverage option. You will begin to see us increase our market share rapidly this year, said Eric Wells, Founder and CEO.
2T Water will continue to build the brand through sampling events and adding additional retail outlets. The company continues to see an 87 percent repurchase rate when consumers have more options to try the product. The brand has seen a 223% growth in sales over the previous year. Eric also mentioned that he has a short-term goal of becoming the fastest growing functional beverage brand in the southeast this year. Although, 2T Water has already placed themselves across multiple channels like natural foods, fitness centers, colleges and universities, vending, grocery, and convenience stores, its definitely in a position to reach that goal and so much more.
2T Biotin Water® Hair, Skin, and Nails Gains Distribution At All Ingles Supermarkets™
2T Water continues to make strategic moves in the southeast without showing signs of slowing down. The brand announced today that it will partner with Ingles Supermarkets™ to bring its Biotin Water® beverage to more residents. Ingles Supermarkets™ currently has 208 locations throughout the southeast that will carry 2T Water products beginning Spring 2019.
Founded in 2013, the brand prides itself on creating its own distribution network with key retailers and chain stores. To date, 2T Water has brokered its own placements in over 600 plus stores throughout the southeast, southwest, and midwest since it launched starting with a natural spring water in 2014.
This partnership with Ingles Supermarkets™ will add to the brand’s footprint in some of its key markets (GA, TN, SC, NC, AL, VA). The brand will also debut its new flavor Cucumber-Melon with the Ingles rollout. 2T Biotin Water® delivers a full dose of biotin (300mcg) per bottle with all natural ingredients – without sugar and calories.
Ingles Supermarket – Cartersville, Ga
“We see this partnership with Ingles Supermarket as a “big deal” for our brand. Ingles has done a great job providing quality products at value prices while keeping that local “hometown” feel. We are excited to increase access to the brand by increasing the number of outlets that carry our products. Since we are Georgia natives, we are particularly excited that the Georgia network of Ingles stores will provide an introduction to the brand for many new customers” said CEO, Eric Wells, 2T Water.
Late last year the brand re-positioned its focus on becoming the premier brand in the southeast region by 2020. 2T Water has used its resources to develop more distribution channels, sampling events, regional partnerships, and target marketing. “I want us to own our back-yard in the premium water category. We have created some of the best products in our segment space and now its time for us to get it to more customers,” continued Eric.
The company is also planning an awareness campaign titled #2TPioneers slated to kick off in May 2019. The campaign will feature talented individuals who are pioneering their field of expertise. Visits are being planned to many of the cities/states that have Ingles Supermarkets™ locations. You can search your state for one of the 208 Ingles Supermarkets here .
2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It is a health conscious company that focuses mainly on health beverages. For more information on Biotin Water® please visit us at www.2TWater.com
2T Water Inks 3-Year Deal with Dra Bello Co-Packing
2T Water is excited to announce that it has signed a 3 year production deal with Dra Bello co-packing as it gears up for the new year. As the brand continues to gain momentum in the southeast and southwest, it has secured manufacturing for its signature product 2T Biotin Water® Hair, Skin, and Nails. Dra Bello has agreed to produce over 2 million bottles of the proprietary formula during the agreed upon period (2019 – 2021). They will also introduce additional flavors while enhancing packaging specifications for the product. 2T Water has continued to experience growth by offering its products to many independent and franchised retailers. By securing this long-term production deal, the brand will be able to decrease its production costs while increasing volume efficiencies. The brand will continue to operate heavily in Georgia and Texas where it has identified tremendous opportunity for expansion. The brand also has a line-up of extended flavors that will launch over the next few months. “It feels great to have a co-packer that understands our mission and is dedicated to helping us grow our target markets over the next few years. Dra Bello has one of the best teams I have seen in the industry. It was super important for me to find someone that cared about quality just as much as they do in your brand’s success. I’m looking forward to a long lasting partnership.” said Eric Wells, CEO of 2T Water.
The brand is introducing several marketing initiatives for 2019. “There is a strong sense of health & fitness in the atmosphere and we want to help lead the charge in promoting healthy lifestyles. Next year we will begin to partner more with like minded businesses/trainers to make a bigger impact on people’s lives. We have also joined several new community initiatives that will allow more people to be exposed to our products and create engagement with the brand”, Eric said. 2T Water currently has distribution in numerous fitness centers and sponsors free gym memberships at each location to show its commitment to changing lives. The brand will also launch “The 2T Water Challenge” early next year.
DraBello is a private label provider (contract packaging) and contract label manufacturer. Read more about their family owned company at www.drabello.com.
2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water®, please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.
2T Water is Gaining Momentum
As smaller brands struggle to secure a place in the “water world”, 2T Water has carved out its path in a field full of competitors. The southeast continues to be introduced to this new brand that’s all about delivering "Better Water, Better Health”. 2T Water has remained consistent over the last few years while focusing on building a brand from the ground up employing a strong grassroots approach. The food and beverage industry is one of the toughest businesses to be in due to extreme levels of controlled distribution and lofty fees associated with product entry. However, 2T Water is proving that it is possible to create a space for your business in the industry without overspending or outpacing its growth. The brand has built retail partnerships across many channels including grocery, natural foods, fitness, vending, and convenient stores. Much of this has been accomplished through face-to-face interactions and simple hand-shakes.
The brand has several new distribution outlets coming in 2019. It’s in negotiations with several of its current partners including RaceTrac on expansion into other areas of their footprint. It has out-performed many other waters within the category and it’s currently the top-selling brand in Amy’s Natural Foods enhanced water segment. “We have organically built our brand with our own team and with limited mass marketing. I’m expecting big results when we finally expand our distribution and increase our marketing efforts later this year” shared Eric Wells, CEO - 2T Water.
Currently, the bulk of the brand’s sales is coming from southeast and midwest retailers across all channels with convenient and grocery stores leading the way. It is important to note that the brand has experienced a 63% increase in its fitness center partnerships. Approximately 23% of company sales are done online through its direct shipping option. The company continues to do a great job maximizing product placement in many different channels which showcases its ability to scale in a number of ways. Eric also shared that the brand is planning to have its 2nd private investment round in November 2018 for the upcoming new year.
2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water® please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.
2T Water Sends Sales Clerks on “Summer Getaway” As Reward
2T Water announced the winners of its first quarter sales contest this month. In an effort to reward its retail partners, the company ran a sales contest for the first quarter of 2018. The validation period was from January 1st – April 1st. The lucky winners will be traveling to Chicago, IL this summer for a weekend of relaxation compliments of 2T Water. “We want to show appreciation to all of our retailers as they are a key part to our success. We have more incentive programs planned for later this year for all of our distributors. When our partners support our vision, it definitely builds excitement as well as exposes our brand to more customers,” said Eric Wells, CEO, 2T Water.
2T Water is entering its fifth year in the beverage industry. This year the brand will be introducing new products to the market while continuing its focusing on “better-for-you” beverages. The company is now developing a protein shake drink that will be added to the portfolio later this year. It has confirmed authorizations with chain retailers and grocery channels that will carry all 2T Water products. “This year will be our transition year. We are revamping our product line-up to expand our consumer base and broaden our distribution reach. Our retail partners are on board with the vision, so we want to have a solid offering that delivers and meets expectations,” continued Eric.
2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water® please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.
2T Water Sponsors the 2018 Mayor’s Ball for Master’s Week
2T Water was one of the prime sponsors of the Mayor’s Ball in Augusta, GA to kick off the Masters Golf Tournament 2018. The makers of the first Biotin Water® joined several other brands to deliver a great event. The event featured NFL players, R&B Singers, Rock & Roll Bands, and many more. Master’s week is known to be the one week that belongs to Augusta, GA and the home of the Augusta National Golf Course, attracting celebrities of all kind far and wide. 2T Water announced earlier this year that it wants to become the “new-age beverage brand” of the southeast within the next 3 years. It has strategically partnered with an outside marketing company to help accomplish the short-term goal.
Maybe you’ve heard of them or maybe you haven’t, but 2T Water is definitely a company to watch. The tenacious brand has some upcoming partnerships that will bring its beverage products to more southeast residents. In a highly health conscious environment, 2T Water has been able to grow its customer base in the southeast while creating a solid distribution network for their products. Market data has shown that the south seems to have a lot of playing room for growth with with natural products. 2T Water hopes to carve out a nice share of the market with its upcoming revamped products and partnerships. “You also have to know when to pivot with the market and keep delivering products that matter to your customer’s healthy lifestyles. This year we are positioning our brand for the future with bigger and stronger partnerships, said Eric Wells, CEO.”
2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water® please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.
2T Water Adds 300 Plus Grocery Stores To Its Distribution Network
Maybe you’ve heard of them or maybe you haven’t, but 2T Water is definitely a company to watch. The brand announced today that it will partner with JTM Corporation to bring its 2T Biotin Water® beverage to more southeast residents. The JTM Corporation currently supplies to over 300 grocery store locations throughout Georgia, Alabama, Tennessee, South Carolina, North Carolina, Florida, and Kentucky that will begin carrying 2T Water products in January 2018. In a highly health conscious environment, 2T Water has been able to not only deliver the first Biotin Water®, but continues to create a solid distribution network for the product. This partnership will give the brand 313 additional locations and a good footprint across seven states in the southeast. 2T Biotin Water® is the only enhanced water on the market that delivers a full dose of biotin (300mcg) per bottle with all natural ingredients. Its 0 calorie and 0 sugar proposition blended with the hair, skin, and nail super vitamin makes it a prime draw to consumers on a health frenzy.
“We are excited to work with the JTM Corporation. This is great for our brand and it shows that we are fully committed to offering better-for-you beverages to everyone. They really understood the direction we wanted to go in by providing healthier options to metro and rural areas. The JTM Corporation has built a successful enterprise based on providing quality products at great prices. They will instantly strengthen our distribution channel in the southeast while providing customers with a premium beverage option. We continue to grow at a rapid pace throughout the southeast with more partnerships on the way” said CEO, Eric Wells, 2T Water.
Eric started the company in 2013 with the launch of a premium spring water, 2T Water H2O®. He and a college friend continues to build the brand from the ground up. In 2015, Eric developed a proprietary formula and launched 2T Biotin Water® which gave the brand a solid differentiation point from competitors. The product quickly began moving off the shelves and retailers answered with re-orders. This recent agreement will allow the company to expand its product offerings to four flavors. 2T Biotin Water® Cucumber-Melon is set to launch Jan 2018 while giving the brand a larger shelf presence. “We are still a very young company in the beverage industry and it’s important to build out your distribution network slow and steady in order to maintain long-term success,” says Eric.
The company has additional partnership agreements with other retailers that will be announced near the end of the year. This agreement was negotiated as a warehouse deal which allowed Eric and his team to capture multiple stores within different regions. The JTM Corporation will be responsible for shipping the product to all stores which guarantees placement and marketing support through The Alabama Distribution Company. 2T Biotin Water® will be positioned as a new featured item in all locations to enhance visibility and brand promotion. Eric also shared that in the coming weeks, his team will devise a great marketing strategy to support each location on a local level. “We have to share the health benefits of 2T Biotin Water® with these communities so they know why it’s a better option. I don’t want it to be a drink that they tried once, I want it to be a part of their daily health regimen,” said Eric.
With 2T Water’s growth the parent company The 2T Enterprises, Inc is now seeking a headquarter location in the Atlanta area to migrate all operations into one central hub. The location will serve as the central distribution point for all company products and business ventures. The company has also started a management division for other brands seeking guidance with their product or services. It has a long-term goal of becoming a full one-stop shop business management center that handles product development, marketing, distribution, sales, and retail management.
2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water® please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.
2T Water Boast Its Biotin Water® In the Southeast
2T Water has began taking advantage of the many partnerships it developed in the spring months with grocery and convenient store retailers. With sales headed in the right direction, the company has positioned itself to be the new age beverage of the future. Its Biotin Water® product is leading the way by offering a healthy new option for consumers with a 0 sugar and 0 calorie proposition.
“People always need to drink more water, we just want to provide them with healthier options while creating a fun experience,” said Eric Wells, CEO, 2T Water. It’s safe to say the company has increased its visibility while obtaining key partners to help lead the way. It continues to capitalize on a growing population of health enthused consumers. The brand has managed to grow a core base in and around the Atlanta area.
Now with its recent authorization for IGA stores it will penetrate further into other markets such as NC, SC, TN, VA, and AL. The brand currently has distribution in these areas with the Alliance Network, however increasing grocery store presence is a key goal in the company’s 2017 core objectives. “We have other authorizations that will be announced shortly in the grocery and convenient space for the fall season. We are getting daily request to distribute our products from chain and independent retailers, however we want to place our products in areas where our core customers are located, continued Eric.
We are in the age where people are educating themselves on what to put in their bodies. The days of the sugary sodas, high sodium intake, and high calorie count are rapidly shifting away. Retailers are replacing traditional products with new and improved ingredients that 2T Water offers to its core consumers that are better-for-you.
Biotin has been linked to healthy hair, skin, and nail growth for some time now. Biotin Water® is a very attractive drink with the benefits of being non-GMO, gluten free, free from preservatives, and colors. It has become popular with the female and male consumer who are making the switch to healthier beverage consumption and who live an active lifestyle. 2T Water recently began its marketing campaign of “Better Water, Better Health” throughout the Atlanta area to help gain more exposure in the community. “We really want to engage people to live healthier lifestyles and to execute what that actually means, “said Eric.
2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water® please visit us at www.2TWater.com.
2T Water Mastering The Routes To Market
Finding a route to market for your products can be challenging for most business owners especially in a competitive industry like food and beverage. However, 2T Water has continued to take advantage of lanes that showcase its brand in a major way. It takes a special skill to pitch and land distribution with key retailers that are accustomed to meetings and calls everyday hearing why someone’s brand is the next big thing. The truth of the matter is that many brands fail in just one year by lack of route to market execution.
2T Water has found great paths to market for its brand while building lasting relationships in the process. “You have to support and believe in your product. Retailers want to do business with people first then the products. They know the key to longevity is the people behind the brand or product,” said CEO Eric Wells, 2T Water. The company has built the brand in a strategic way that has major chains scouting the brand and its long-term potential. The company has already crossed into multiple channels such as natural grocery, fitness centers, C-stores, vending, colleges, and online. Our pitch has always been to provide better-for-you products to consumers. We never wanted to wait for a major chain to validate us, customers validate this industry period,” said Eric.
2T Water with Raceway Stores
2T Biotin Water® has given the brand credibility and shown the company’s ability to not only create but manufacturer, distribute, and gain key retail accounts. This can be very difficult at first for new brands without any industry third-party assistance. “It has been important for us to show our brands value and what we are capable of ourselves. I can only imagine how great it will be as we continue to expand and work with other professionals in the industry.” continued Eric.
2T Water is approaching the busiest season in the beverage industry with events, sponsorships, promotions, and new products lined up. It’s sure to maintain a steady increase in brand exposure. Also with its multiple channels strategy it gives the brand a greater chance of reaching its target audience and allocating its resources to the most effective route.
2T Water with franchise owner
2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It is a health conscious company that focuses mainly on health beverages. For more information on Biotin Water® please visit us at www.2TWater.com.