As smaller brands struggle to secure a place in the “water world”, 2T Water has carved out its path in a field full of competitors. The southeast continues to be introduced to this new brand that’s all about delivering "Better Water, Better Health”. 2T Water has remained consistent over the last few years while focusing on building a brand from the ground up employing a strong grassroots approach. The food and beverage industry is one of the toughest businesses to be in due to extreme levels of controlled distribution and lofty fees associated with product entry. However, 2T Water is proving that it is possible to create a space for your business in the industry without overspending or outpacing its growth. The brand has built retail partnerships across many channels including grocery, natural foods, fitness, vending, and convenient stores. Much of this has been accomplished through face-to-face interactions and simple hand-shakes.
The brand has several new distribution outlets coming in 2019. It’s in negotiations with several of its current partners including RaceTrac on expansion into other areas of their footprint. It has out-performed many other waters within the category and it’s currently the top-selling brand in Amy’s Natural Foods enhanced water segment. “We have organically built our brand with our own team and with limited mass marketing. I’m expecting big results when we finally expand our distribution and increase our marketing efforts later this year” shared Eric Wells, CEO - 2T Water.
Currently, the bulk of the brand’s sales is coming from southeast and midwest retailers across all channels with convenient and grocery stores leading the way. It is important to note that the brand has experienced a 63% increase in its fitness center partnerships. Approximately 23% of company sales are done online through its direct shipping option. The company continues to do a great job maximizing product placement in many different channels which showcases its ability to scale in a number of ways. Eric also shared that the brand is planning to have its 2nd private investment round in November 2018 for the upcoming new year.
2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water® please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.
2T Water showcased its revamped Biotin Water product at the 2016 Alive Expo in Atlanta last month. The Alive Expo is a one weekend, two day event that is packed with interactive demos, live health lectures and kid’s activities that the whole family can enjoy! Each year thousands of consumers attend the Alive Expo’s events to learn how to integrate natural products & green living into their daily lives and to create a positive impact on the world as a whole. Attendees get a chance to experience all the newest and best natural, organic, green, and eco products for their home and their entire family. This year 2T Water joined companies like Suja, Honest Tea, and Energy 1 USA at the annual event.
“The Alive Expo allowed us to connect with our core audience for two days. This show really attracts people who are in tune with the latest health conscious products on the market. When consumers have the opportunity to sample our products as such at the expo, it typically leads to a purchase,” said Nakia Russell, Marketing Manager, 2T Water. The company gained several new customers from the expo event that attracts over 10,000 attendees every year.
2T Water currently has several retail stores in the Atlanta area carrying its products. In just a short time, it has built solid relationships with key business owners to expand its distribution footprint in the Southeast. The company is projecting to fully saturate surrounding areas of Atlanta metro by the end of Summer 2016 with over 300 outlets carrying 2T Biotin Water. See current locations here http://2twater.com/store-locator/.
About 2T Water, LLC
2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It is a health conscious company that focuses mainly on health beverages. For more information and to purchase products visit www.2TWater.com.
Revamped and ready for consumption, 2T Water has hit the ground running in 2016! A new look and slightly modified flavor profile has elevated the brand to new heights. Biotin Water® is now boldly positioned on front of the bottle with the slogan B7 promotes healthy hair, skin, and nails. The bottle also has a transparent label adding a more appealing appearance of the liquid content. “We listened to our customers during our first year proving our concept. We made sure to incorporate their recommendations in our revamp process to show our appreciation for the support of our brand,” said Eric Wells, CEO, 2T Water.
The company continues to grow and thrive in a competitive market; recently bringing on fitness center accounts and natural grocery distributors. 2T Water is carving its niche in the flavored water category. The company began shipping the new revamped product with an additional SKU Lemon-Ginger in March. Distributors will be pleased with the changes just in time for Spring.
The company has continued the strategy of building the brand slowly to gain a good foothold in its current regions. By partnering with independent retailers, distributors, and businesses it has been able to create its own distribution network out of thin air without the high expenses that come with the national footprint.
“I have study every young brand in this industry and many of them try to go national before they even control their own region, which for many of them creates cash flow problems. You have to allow time for your brand to mature in the market. My previous corporate experience taught me that slow and steady growth produces consistent results, said Eric.” The CEO uses his management background to make strategic decisions for the young company.
The company’s Biotin Water® product continues to be in strong demand among consumers and retailers. “We know many people have never heard of our products, but when we come in contact with new customers or retailers and tell them we have the first Biotin Water® they are very interested, continued Eric.” As for the consumers who run across the brand, they are definitely responding by pulling the product off the shelf. The company recently reported a 325% sales increase mainly due to the addition of 2T Biotin Water®.
It’s no secret that power house beverage companies like Coke and Pepsi are losing market share with carbonated soft drinks (CSD). CSD’s have been their staple products for years. Most new age companies like 2T Water are in hopes to fill that void some day with “better for you products” and spark some interest from the big guys. Several headlines show smaller companies that position themselves well get recognized by larger players in all industries. The brand has cleverly taking advantage of the market and provided a fully functional product that is good and offers health benefits. It’s very safe to say that today people are very health conscious and looking to change their eating and drinking habits to live a longer healthier life. Water most definitely fits into this “fitness frenzy” environment. Could we be watching the next powerhouse brand build its empire right before our eyes? It remains to be seen.
For more information, visit www.2TWater.com.