Sampling is argumentatively the most powerful form of marketing any product company can do. 2T Water has adopted this practice since 2014 when it first launched the brand. Sampling truly gives current and future consumers the ability to try the products and to make purchase decisions. Although it’s an expensive method of targeting customers, conversions to sales can be as high as 90% making it one of the main marketing strategies for certain markets. With effective sampling, marketers can create brand loyalty and assist in the launch of a product through the word of mouth. Also a properly trained staff can effectively convey the product and brand image: product knowledge to educate the consumer, engage with the consumer to sample product and ensure a pleasant experience and direct consumer to stocked product.
2T Water has done just that over the last six years growing its brand in the southeast, southwest, and mid-west areas. Now in over 10 states it has managed to keep it’s customer acquisition cost to a minimal with the help of its sampling strategy. The brand has found it very beneficial to have first hand feedback from customers as they try the product for the first time. Customers can deliver on-the-spot reviews on how they like the products or most importantly tell a friend. 2T Water has used this strategy mainly with its Biotin Water® product. The line has four flavors Pomegranate, Lemon Ginger, Mango Peach, and Cucumber Melon which all have clean label ingredients and 0 sugar and 0 calorie propositions. ” Sampling is one of the most powerful forms of marketing. Customers register immediately with the product as soon as they taste it and understand its functionality. 85% of the time it results in a new customer for us,” said Eric Wells, CEO, 2T Water. The brand has continued to use sampling as a way to support sales and garner loyal customers. When companies achieve success in all aspects of in-store marketing, the results have proven time and again to increase sales. In-store sampling campaigns provide immediate value and have a long-lasting impact on sales compared to other sales promotion techniques. Using all senses to sample product is truly an unbeatable combination.
Customers have shown strong conversion rates once sampling 2T Water’s products at local retailers or c-stores to becoming apart of 2T’s monthly membership plan where they enroll at www.2TWater.com. The company has big plans to increase its efforts in sampling this year with some major retail announcements coming first quarter 2020.
2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water® please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.
As the flowers begin to bloom and the sun starts to shine, 2T Water prepares for its biggest spring and summer seasons. The beverage brand has continued to increase its presence in the southeast while gaining more and more traction. Its latest vendor authorization with the AnyTime Fitness chain will give the company more opportunities to increase the brand’s footprint with 2T Water H2O® and 2T Biotin Water®. The chain has currently over 3,000 locations worldwide. In addition, 2T Water is an approved vendor with other fitness centers like Fitness 19 and Fitness 1440. “We have shown the versatility of our product across multiple channels like convenience stores, nutritional outlets, natural grocery, colleges, fitness centers, spas, salons, restaurants, and vending. We continue to create more opportunities for ourselves which has strengthened the brand and company,” said Eric Wells. This year 2T Water is also growing its portfolio with new products and increasing its distribution in the conventional grocery category.
This spring the company hopes to bolster its “Better Water, Better Health Campaign” in the Atlanta area through non-traditional marketing outlets. The campaign is geared to convince consumers to drink more water and less sugary sodas, juice, and energy drinks. 2T Water has partnered with several local business and marketing firms to help spread the message. “We have noticed that many people who are members of local gyms seem to have a very high sense of what’s healthy and what’s not. These consumers help validate our products and continue to support the brand through repeat purchases,” said Eric.
To date the company has already out paced last years sales by 200% with the busiest months coming this spring, summer, and fall we’re expected to continue this process. 2T Water has continued to focus on steady growth while building each account based on relationships and support. It has maintained a core distribution network that allows the brand to compete against other larger companies and also gauge performance. “Many people would be shocked to learn how well we stack up against other brands in our current stores. As we grow it will become more evident that we have something special and unique,” continued Eric. The brand has now entered its 4th year in a very competitive beverage industry. Its products are on target with the “New Age Beverage” movement targeted at the health conscious customer.
2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It is a health conscious company that focuses mainly on health beverages. Read more information on Biotin Water® here.
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2017 is off to a great start for the 2T Water brand. Based on an increasing demand from retailers and consumers 2T Biotin Water® has found a niche that screams “more.” It’s not too often that young brands see success so quickly in this space especially with little to no help from big industry names. Just recently the Vice President of Operations, Rodney Wells started noticing a significant uptick in company sales in numerous areas. He also saw the same large increase in the company’s online sales during the same time period. Rodney reached out to several of the company’s DSD relationships and asked them to stock more of the product in all flavors and they quickly replied with purchase orders. “In this business when you have momentum on your side you are able to make some demands. This year we will have a larger store presence at some of our key retailers to maximize sales. Customers are registering with our product and biotin is the key ingredient. Our brand is coming off of our best year (2016) and now into the best new year start in the company’s history. We are at the point where the brands Vitamin Water, Smart Water, and Bai were in their early stages. They all had to prove themselves and we are doing that while maintaining our full equity stake. 2T Biotin Water® is made with better ingredients while offering a 0 sugar and 0 calorie proposition. We believe in having good retail partners who want to grow with us. We have stayed consistent with our partners so they know that we are committed,” said Rodney.
The company has used its unique direct business model to acquire accounts. As of 2017 the company wants to devote more resources to market more to colleges and universities. It seems that the 2T Water brand is the “next big thing” for the younger generation aiming to live a healthy lifestyle. The company hopes to leverage its relationship with The Follett Corporation to gain access to over 1,700 campuses throughout the United States. The company also has some big initiatives for 2017 to increase awareness of the brand. It will release a mini series that documents the company’s progression to success titled “The 2T Water Project” airing this year. It will also be partnering with numerous sport teams and fitness experts to lead a health conscious movement with better-for-you beverages.
2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It is a health conscious company that focuses mainly on health beverages. For more information on Biotin Water® please visit us at www.2TWater.com
2T Water showcased its revamped Biotin Water product at the 2016 Alive Expo in Atlanta last month. The Alive Expo is a one weekend, two day event that is packed with interactive demos, live health lectures and kid’s activities that the whole family can enjoy! Each year thousands of consumers attend the Alive Expo’s events to learn how to integrate natural products & green living into their daily lives and to create a positive impact on the world as a whole. Attendees get a chance to experience all the newest and best natural, organic, green, and eco products for their home and their entire family. This year 2T Water joined companies like Suja, Honest Tea, and Energy 1 USA at the annual event.
“The Alive Expo allowed us to connect with our core audience for two days. This show really attracts people who are in tune with the latest health conscious products on the market. When consumers have the opportunity to sample our products as such at the expo, it typically leads to a purchase,” said Nakia Russell, Marketing Manager, 2T Water. The company gained several new customers from the expo event that attracts over 10,000 attendees every year.
2T Water currently has several retail stores in the Atlanta area carrying its products. In just a short time, it has built solid relationships with key business owners to expand its distribution footprint in the Southeast. The company is projecting to fully saturate surrounding areas of Atlanta metro by the end of Summer 2016 with over 300 outlets carrying 2T Biotin Water. See current locations here http://2twater.com/store-locator/.
About 2T Water, LLC
2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It is a health conscious company that focuses mainly on health beverages. For more information and to purchase products visit www.2TWater.com.
Revamped and ready for consumption, 2T Water has hit the ground running in 2016! A new look and slightly modified flavor profile has elevated the brand to new heights. Biotin Water® is now boldly positioned on front of the bottle with the slogan B7 promotes healthy hair, skin, and nails. The bottle also has a transparent label adding a more appealing appearance of the liquid content. “We listened to our customers during our first year proving our concept. We made sure to incorporate their recommendations in our revamp process to show our appreciation for the support of our brand,” said Eric Wells, CEO, 2T Water.
The company continues to grow and thrive in a competitive market; recently bringing on fitness center accounts and natural grocery distributors. 2T Water is carving its niche in the flavored water category. The company began shipping the new revamped product with an additional SKU Lemon-Ginger in March. Distributors will be pleased with the changes just in time for Spring.
The company has continued the strategy of building the brand slowly to gain a good foothold in its current regions. By partnering with independent retailers, distributors, and businesses it has been able to create its own distribution network out of thin air without the high expenses that come with the national footprint.
“I have study every young brand in this industry and many of them try to go national before they even control their own region, which for many of them creates cash flow problems. You have to allow time for your brand to mature in the market. My previous corporate experience taught me that slow and steady growth produces consistent results, said Eric.” The CEO uses his management background to make strategic decisions for the young company.
The company’s Biotin Water® product continues to be in strong demand among consumers and retailers. “We know many people have never heard of our products, but when we come in contact with new customers or retailers and tell them we have the first Biotin Water® they are very interested, continued Eric.” As for the consumers who run across the brand, they are definitely responding by pulling the product off the shelf. The company recently reported a 325% sales increase mainly due to the addition of 2T Biotin Water®.
It’s no secret that power house beverage companies like Coke and Pepsi are losing market share with carbonated soft drinks (CSD). CSD’s have been their staple products for years. Most new age companies like 2T Water are in hopes to fill that void some day with “better for you products” and spark some interest from the big guys. Several headlines show smaller companies that position themselves well get recognized by larger players in all industries. The brand has cleverly taking advantage of the market and provided a fully functional product that is good and offers health benefits. It’s very safe to say that today people are very health conscious and looking to change their eating and drinking habits to live a longer healthier life. Water most definitely fits into this “fitness frenzy” environment. Could we be watching the next powerhouse brand build its empire right before our eyes? It remains to be seen.
For more information, visit www.2TWater.com.