Tag Archives: southeast

By2twaternew

2T WATER- HOW MUCH WATER YOU GOT? “A LOT”

Never underestimate a man with passion and dreams of making it big. The CEO of 2T Water, Eric Wells,  is leading and executing in his own way without big budgets and fancy marketing schemes. The company recently announced more partnerships with retailers throughout the southeast including regional player Ingles Supermarkets. The six years old brand has diligently executed its 3-year plan set back in 2017 of reaching chain grocery shelves and competing with some of the biggest names in the industry. 2T Water is independently owned and currently distributes its own products.   “I’m very involved with every aspect of the business. I’m the type of CEO who still delivers cases myself then walks into any corporate chain and closes a deal directly for my company. I spent 18 years in corporate America. I’m blessed that my background has allowed me to cut out the middle-man in so many ways,” said Eric.   2T Water is now available in over 600 retailers throughout the Southeast, Midwest, Southwest, and Northeast.  Eric has continued to move the brand forward with his business strategy of slow and steady growth. “I was taught to never get ahead of yourself. I want us to be the stealth horse that runs with the pack and shocks the crowd at the finish line,” continued Eric.

The brand recently completed a multi-year contract with a regional sports team to be the official bottled water supplier for four seasons. The brand is also in closing negotiations with a national fitness chain that will give 2T Water more exposure across the U.S. It has several expo events, golf tournaments, and concerts lined up this year to continue creating awareness of Better Water, Better Health! The brand will also begin showcasing its 2T Pioneer Leaders on its website this month. The showcase will focus on local leaders doing extraordinary things that change people’s lives through their dedication and work ethic.

Overall, 2T Water continues to deliver results and attract interest from industry veterans and beverage distributors. The bottled water industry was valued at US $185 billion in 2015 and is expected to reach US $334 billion by 2023, registering a 8.5% CAGR during the forecast period 2019-2023. The segment is expected to account for a share of 78% of overall market revenue by 2022. The flavored water segment is expected to witness rapid growth during the forecast period. 2T Water is making its run at a piece of the pie and based on industry data, there is enough to go around.

2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water®, please visit us at www.2TWater.com or follow @2TWater on InstagramFacebook, and Twitter.

By2twaternew

2T Water Introduces New Flavor Cucumber-Melon Biotin Water®

Today the creators of the first Biotin Water® introduced a new flavor to its Biotin Water® line-up. Cucumber Melon will join the functional flavored water infused with biotin this month. 2T Water currently has 3 flavors Pomegranate, Mango Peach, and Lemon Ginger. By adding a fourth flavor the company hopes to establish more depth in its portfolio of shelf presence while offering an additional flavor for consumers to enjoy the benefits of Biotin Water®. 2T Biotin Water is the first naturally flavored water beverage infused with 300 mcg of biotin to deliver b7 benefits while promoting healthier hair, skin, and nails.

Cucumber Melon Biotin Water will become available this month in several retail stores and online. The company recently announced its partnership with Ingles Supermarkets in six states beginning later this month. The brand is also in negotiation with multiple travel channel locations (airports and ride sharing partners). “We have always used traditional and non-traditional ways to grow our brand. One of our core advantages is that we are a nimble company that truly offers a better beverage option. You will begin to see us increase our market share rapidly this year, said Eric Wells, Founder and CEO.

2T Water will continue to build the brand through sampling events and adding additional retail outlets. The company continues to see an 87 percent repurchase rate when consumers have more options to try the product. The brand has seen a 223% growth in sales over the previous year. Eric also mentioned that he has a short-term goal of becoming the fastest growing functional beverage brand in the southeast this year. Although, 2T Water has already placed themselves across multiple channels like natural foods, fitness centers, colleges and universities, vending, grocery, and convenience stores, its definitely in a position to reach that goal and so much more.

2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water.   It’s a health conscious company that focuses mainly on health beverages.  For more information on Biotin Water® please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.

 

By2twaternew

2T Biotin Water® Hair, Skin, and Nails Gains Distribution At All Ingles Supermarkets™

2T Water continues to make strategic moves in the southeast without showing signs of slowing down. The brand announced today that it will partner with Ingles Supermarkets™ to bring its Biotin Water® beverage to more residents.  Ingles Supermarkets™ currently has 208 locations throughout the southeast that will carry 2T Water products beginning Spring 2019.

Founded in 2013, the brand prides itself on creating its own distribution network with key retailers and chain stores.  To date, 2T Water has brokered its own placements in over 600 plus stores throughout the southeast, southwest, and midwest since it launched starting with a natural spring water in 2014.

This partnership with Ingles Supermarkets™ will add to the brand’s footprint in some of its key markets (GA, TN, SC, NC, AL, VA).  The brand will also debut its new flavor Cucumber-Melon with the Ingles rollout.  2T Biotin Water® delivers a full dose of biotin (300mcg) per bottle with all natural ingredients – without sugar and calories.

Ingles Supermarket – Cartersville, Ga

“We see this partnership with Ingles Supermarket as a “big deal” for our brand.  Ingles has done a great job providing quality products at value prices while keeping that local “hometown” feel.  We are excited to increase access to the brand by increasing the number of outlets that carry our products.  Since we are Georgia natives, we are particularly excited that the Georgia network of Ingles stores will provide an introduction to the brand for many new customers” said CEO, Eric Wells, 2T Water.

Late last year the brand re-positioned its focus on becoming the premier brand in the southeast region by 2020.  2T Water has used its resources to develop more distribution channels, sampling events, regional partnerships, and target marketing. “I want us to own our back-yard in the premium water category.  We have created some of the best products in our segment space and now its time for us to get it to more customers,” continued Eric.

The company is also planning an awareness campaign titled #2TPioneers slated to kick off in May 2019.  The campaign will feature talented individuals who are pioneering their field of expertise.  Visits are being planned to many of the cities/states that have Ingles Supermarkets™ locations.  You can search your state for one of the 208 Ingles Supermarkets here .

2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water.  It is a health conscious company that focuses mainly on health beverages.  For more information on Biotin Water® please visit us at www.2TWater.com

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