Tag Archives: Water


2T Biotin Water® Hair, Skin, and Nails Gains Distribution At All Ingles Supermarkets™

2T Water continues to make strategic moves in the southeast without showing signs of slowing down. The brand announced today that it will partner with Ingles Supermarkets™ to bring its Biotin Water® beverage to more residents.  Ingles Supermarkets™ currently has 208 locations throughout the southeast that will carry 2T Water products beginning Spring 2019.

Founded in 2013, the brand prides itself on creating its own distribution network with key retailers and chain stores.  To date, 2T Water has brokered its own placements in over 600 plus stores throughout the southeast, southwest, and midwest since it launched starting with a natural spring water in 2014.

This partnership with Ingles Supermarkets™ will add to the brand’s footprint in some of its key markets (GA, TN, SC, NC, AL, VA).  The brand will also debut its new flavor Cucumber-Melon with the Ingles rollout.  2T Biotin Water® delivers a full dose of biotin (300mcg) per bottle with all natural ingredients – without sugar and calories.

Ingles Supermarket – Cartersville, Ga

“We see this partnership with Ingles Supermarket as a “big deal” for our brand.  Ingles has done a great job providing quality products at value prices while keeping that local “hometown” feel.  We are excited to increase access to the brand by increasing the number of outlets that carry our products.  Since we are Georgia natives, we are particularly excited that the Georgia network of Ingles stores will provide an introduction to the brand for many new customers” said CEO, Eric Wells, 2T Water.

Late last year the brand re-positioned its focus on becoming the premier brand in the southeast region by 2020.  2T Water has used its resources to develop more distribution channels, sampling events, regional partnerships, and target marketing. “I want us to own our back-yard in the premium water category.  We have created some of the best products in our segment space and now its time for us to get it to more customers,” continued Eric.

The company is also planning an awareness campaign titled #2TPioneers slated to kick off in May 2019.  The campaign will feature talented individuals who are pioneering their field of expertise.  Visits are being planned to many of the cities/states that have Ingles Supermarkets™ locations.  You can search your state for one of the 208 Ingles Supermarkets here .

2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water.  It is a health conscious company that focuses mainly on health beverages.  For more information on Biotin Water® please visit us at www.2TWater.com


2T Water Inks 3-Year Deal with Dra Bello Co-Packing

Dra Bello Production Facility Houston, TX

2T Water is excited to announce that it has signed a 3 year production deal with Dra Bello co-packing as it gears up for the new year. As the brand continues to gain momentum in the southeast and southwest, it has secured manufacturing for its signature product 2T Biotin Water® Hair, Skin, and Nails. Dra Bello has agreed to produce over 2 million bottles of the proprietary formula during the agreed upon period (2019 – 2021). They will also introduce additional flavors while enhancing packaging specifications for the product. 2T Water has continued to experience growth by offering its products to many independent and franchised retailers. By securing this long-term production deal, the brand will be able to decrease its production costs while increasing volume efficiencies. The brand will continue to operate heavily in Georgia and Texas where it has identified tremendous opportunity for expansion.  The brand also has a line-up of extended flavors that will launch over the next few months.  “It feels great to have a co-packer that understands our mission and is dedicated to helping us grow our target markets over the next few years. Dra Bello has one of the best teams I have seen in the industry. It was super important for me to find someone that cared about quality just as much as they do in your brand’s success.  I’m looking forward to a long lasting partnership.” said Eric Wells, CEO of 2T Water. 

2T Water Enters Deal With Dra Bello Co-packing
2T Water Discussing Formulas With Co-packer

The brand is introducing several marketing initiatives for 2019. “There is a strong sense of health & fitness in the atmosphere and we want to help lead the charge in promoting healthy lifestyles. Next year we will begin to partner more with like minded businesses/trainers to make a bigger impact on people’s lives. We have also joined several new community initiatives that will allow more people to be exposed to our products and create engagement with the brand”, Eric said. 2T Water currently has distribution in numerous fitness centers and sponsors free gym memberships at each location to show its commitment to changing lives. The brand will also launch “The 2T Water Challenge” early next year.

DraBello is a private label provider (contract packaging) and contract label manufacturer. Read more about their family owned company at www.drabello.com.

2T Water is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water. It’s a health conscious company that focuses mainly on health beverages. For more information on Biotin Water®, please visit us at www.2TWater.com or follow @2TWater on Instagram, Facebook, and Twitter.


2T Water Springs Into Action With Fitness Centers

As the flowers begin to bloom and the sun starts to shine, 2T Water prepares for its biggest spring and summer seasons.  The beverage brand has continued to increase its presence in the southeast while gaining more and more traction.  Its latest vendor authorization with the AnyTime Fitness chain will give the company more opportunities to increase the brand’s footprint with 2T Water H2O® and 2T Biotin Water®.  The chain has currently over 3,000 locations worldwide.  In addition, 2T Water is an approved vendor with other fitness centers like Fitness 19 and Fitness 1440.  “We have shown the versatility of our product across multiple channels like convenience stores, nutritional outlets, natural grocery, colleges, fitness centers, spas, salons, restaurants, and vending.  We continue to create more opportunities for ourselves which has strengthened the brand and company,” said Eric Wells.  This year 2T Water is also growing its portfolio with new products and increasing its distribution in the conventional grocery category.

Eric and Rick at AnyTime Fitness

This spring the company hopes to bolster its “Better Water, Better Health Campaign” in the Atlanta area through non-traditional marketing outlets. The campaign is geared to convince consumers to drink more water and less sugary sodas, juice, and energy drinks.  2T Water has partnered with several local business and marketing firms to help spread the message.  “We have noticed that many people who are members of local gyms seem to have a very high sense of what’s healthy and what’s not.  These consumers help validate our products and continue to support the brand through repeat purchases,” said Eric.

New Vending Machine at Fitness 1440

To date the company has already out paced last years sales by 200% with the busiest months coming this spring, summer, and fall we’re expected to continue this process.  2T Water has continued to focus on steady growth while building each account based on relationships and support.  It has maintained a core distribution network that allows the brand to compete against other larger companies and also gauge performance.  “Many people would be shocked to learn how well we stack up against other brands in our current stores.  As we grow it will become more evident that we have something special and unique,” continued Eric.  The brand has now entered its 4th year in a very competitive beverage industry.  Its products are on target with the “New Age Beverage” movement targeted at the health conscious customer.

Partners at Fitness 19

2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water.  It is a health conscious company that focuses mainly on health beverages.  Read more information on Biotin Water® here.




2T Biotin Water® Meeting Supply and Demand in 2017

2017 is off to a great start for the 2T Water brand.  Based on an increasing demand from retailers and consumers 2T Biotin Water® has found a niche that screams “more.”  It’s not too often that young brands see success so quickly in this space especially with little to no help from big industry names.  Just recently the Vice President of Operations, Rodney Wells started noticing a significant uptick in company sales in numerous areas.  He also saw the same large increase in the company’s online sales during the same time period. Rodney reached out to several of the company’s DSD relationships and asked them to stock more of the product in all flavors and they quickly replied with purchase orders.  “In this business when you have momentum on your side you are able to make some demands.  This year we will have a larger store presence at some of our key retailers to maximize sales.  Customers are registering with our product and biotin is the key ingredient.  Our brand is coming off of our best year (2016) and now into the best new year start in the company’s history.  We are at the point where the brands Vitamin Water, Smart Water, and Bai were in their early stages.  They all had to prove themselves and we are doing that while maintaining our full equity stake.  2T Biotin Water® is made with better ingredients while offering a 0 sugar and 0 calorie proposition.  We believe in having good retail partners who want to grow with us.  We have stayed consistent with our partners so they know that we are committed,” said Rodney.

Biotin Water End Cap Display in Natural Grocery

The company has used its unique direct business model to acquire accounts.  As of 2017 the company wants to devote more resources to market more to colleges and universities.  It seems that the 2T Water brand is the “next big thing” for the younger generation aiming to live a healthy lifestyle.   The company hopes to leverage its relationship with The Follett Corporation to gain access to over 1,700 campuses throughout the United States.  The company also has some big initiatives for 2017 to increase awareness of the brand.  It will release a mini series that documents the company’s progression to success titled “The 2T Water Project” airing this year.  It will also be partnering with numerous sport teams and fitness experts to lead a health conscious movement with better-for-you beverages.

2T Water, LLC is a new age beverage company committed to introducing premium beverages that are made with the finest quality of water.  It is a health conscious company that focuses mainly on health beverages.  For more information on Biotin Water® please visit us at www.2TWater.com